Personalised SERP Explosion and how to turn them Off


This may not be new to you searching on Google.com and yes personalised results  have appeared in the Search results for quite some time now, but they were intermittent at best in Google.co.uk.  However,  as of yesterday we had a Personalised SERP explosion.

Personalised search results appear when you have made a post, +1’d or shared a post on a particular subject or when someone in your circles has done. You then see a personalised search result based on you or your circles have said or interacted with.

 

Personalised SERP Explosion

 

This was the Post I made on Google Plus.


 

 

And here it is appearing in the seach results

 

Personalised Search Results

Turn Off Personalised Search Results

Personalised Search Results turn Off

 

Whilst personalised SERP results are pretty neat, you will find some pages and topics that are popular may have several personalised search results in them and this can be a little annoying. So turn them off.

In the top right hand corner, click on the world icon “Hide Private Results” to turn them Back on, click the little man Icon

 


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