Hotel Schema is a set of data that enables hotels and other related hospitality websites to embed structured data onto their sites pages, which allows search engines to clearly understand the information being presented to them. Search engines already understand your site and the information you provide, what schema allows a hotel to do, is […]

Medical business schema examples for a local business together with service / treatment offered examples. If you are like me and just need some basic medical business schema examples to use and modify without having to shell out on a tool, or tools that don’t actually provide what you need, I did the leg work […]

Local Service Ads (LSA) is now available for UK and some of Europe to Sign Up to the program. That escalated quickly, or rather Local Service Ads did. Three days after my Local Service Ads coming to the UK post they have opened up the sign up form.   Sign Up Open To LSA   […]

Google Local Service Ads (LSA) looks set to be rolling out in the UK & Europe sometime soon as they update their Local Service Ads documentation. But there are some crucial differences this time, compared to their UK launch attempt in 2018, which they later removed from documentation, until now.   Recap on Local Service […]

Local Context is a new solution for travel related businesses that has been created by Google Maps. It enables you to embed a curated Google Map on your site that allows you to integrate local information for the user to explore the local area without having to leave your site.   Providing Local Information to […]

I am not going to sugar coat the last few months under lock down and COVID, it has been bloody tough. I have also been quite shocked at how other marketers have been unable to adapt to the COVID challenge that businesses faced and still continue to try and push the same old techniques: Rank […]