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Local SEO

Local SEO is the process of optimising a website for higher visibility in search results for Local search queries.

Any business with a physical address that has local customers should consider incorporating Local SEO into their online marketing strategy. The goal of local SEO is to increase the potential for your website to appear higher in either conventional organic results or local specific search queries.

Online Ownership offers bespoke Local SEO Services and Consulting tailored to your business, its locality and your business needs.

local seo by Online Ownership

Do I Need Local SEO?


97% of consumers search online for local goods and local services first.

4 out of 5

4 out of 5 consumers use search engines to find local information nearby.


37% of businesses have claimed a local business listing on a search engine.

Local SEO Consulting Services

Our Local SEO Consultant service aims to provide businesses with higher exposure to local customers online. We can do as little or as much as your business demands, with the overall aim to build a solid foundation for your sites future visibility.

  • Optimised Google My Business listings
  • Integrate Google My Business into your site
  • On Site local optimisation
  • Identify search terms and quick wins
  • Local business citations
  • Customer review strategy
  • Local content strategy & implementation
  • Brand and reputation management

Every business is unique!. A small business site may only require some restructuring to yield results, where a large site may be experiencing a manual penalty and requires technical SEO help in submitting a reconsideration request.

Online Ownership will provide a SEO strategy that best suits your needs.

Online Ownership provides local SEO without the Smoke and Mirrors, you may have experienced with other SEO providers. We regularly publish local SEO material for past and present clients on our Local SEO Blog, and our Local SEO consultant is a recognised Google My Business Product Expert.

Online Ownership Google Product Experts Online Ownership Google Trusted Verifier
local seo consulting services - Online Ownership

Does My Business Need Local SEO?

Online Ownership never “shoe horns” a business into an SEO package. Each SEO strategy is unique as your business. Try a Free Site Audit to see if your site has any current SEO issues. You know where we are if you would like any help understanding or correcting the issues.

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    Local SEO Strategy

    There are a few key areas that needs to be focused on and optimised appropriately. You need to consider Google and your local business profile, on-site optimisation and semantic markup, citations and reviews.

    Creating a local business listing on Google is a vital part of making local SEO and your business successful. If you don’t already have a Google My Business listing, that should be the first step in the development of a local search strategy. The more information you provide, the easier it will be for local searchers to find what they are looking for.

    Building your Local Brand

    A significant ranking factor for local businesses is their perceived prominence across the web. These signals come from business mentions, links, citations and attributions.

    As with conventional SEO, it is important to optimise your sites pages, in Local SEO, we optimise your site specifically for local intent. The aim of optimising your website for "Local" is to provide clear information to Google’s algorithms about where you are located, the services and products you offer in order for them to assign your website a position within the search results for a particular local search query.

    bespoke local seo consulting services by Online Ownership

    What Our Local SEO Consultants Work On

    Online Ownership provides a bespoke local SEO consulting service. We research your site, your competitors, technical aspects and marketing goals. Our process at Online Ownership can include technical corrections, on site optimisation, content creation and marketing, social media marketing, all designed to provide maximum effectiveness based on ROI.

    Our core business is Local SEO, we eat, sleep, live Local SEO.

    Local Research

    Your websites visibility depends on how Search Engines understand and interpret what your site and business is about.

    Researching keywords that relate to your business, the demand and usage of these keywords provides valuable insight into what your customers are searching for and how to position your business for these searches.

    Site Audit and Development

    Online Ownership will provide your web developer with the necessary changes required to optimise your website to Google’s recommended guidelines.

    Most developers have a basic understanding on SEO, but as SEO specialists we are keenly aware of any new developments within browser and search developments.

    Link Building

    Online Ownership looks for meaningful link building opportunities within your market sector. We do not build links for immediate gain.

    Online Ownership will consider building a link if the link is going to enhance the user experience and crucially drive traffic to your site.

    Local SEO Strategy

    SEO is not a one off activity, it takes time for search engines to understand changes made to a website, equally it takes time to achieve your objectives.

    A typical local SEO campaign takes around 120 days to start seeing local results. No matter what SEO package you begin with Online Ownership, your website remains our primary objective.

    Our Local SEO Consultant is a Google Product Expert

    Online Ownership’s SEO consultant, Tim Capper has been recognised by Google as a product expert within Google My Business.

    Online Ownership’s SEO consultant, Tim Capper has been recognised by Google as a product expert within Google My Business.

    Tim Capper is one of twelve recognised Google My Business Experts in the world.

    Google Summit 2015

    Tim Capper at Google Summit 2015

    Google Summit 2016

    Tim Capper at Google Summit 2016

    Your Local SEO will be looked after by a Google Business Expert.

    Best Local SEO Consultancy - UK 2020

    Online Ownership has been named the Best Local SEO Consultancy award this year by the Midlands Enterprise Awards.

    This prestigious award marks the hard work and efforts that Online Ownership has provided to clients, especially the help provided to businesses during the COVID crisis.

    We take pride in helping businesses survive and thrive.

    Best Local SEO Consultancy UK - Online Ownership

    Local SEO Consultant FAQs

    Our Local SEO Consultant will work towards your businesses goals, we don’t offer SEO packages, rather we look at your wish list and perceived problems, then formulate this into a strategy to help you achieve the desired results online. Our Local SEO consultant can do one time audit and clean up work or monthly retained work on site.

    Online Ownership is not a large consultancy, (we prefer it this way) which means we don’t have large overheads built into our charges. Our Local SEO Consultant charges an hourly rate of £45. Depending on the project this can be worked into a monthly budget or quoted based on objectives.

    You will have to be the judge of that, however our Local SEO Consultant is the only Google My Business Product Expert in the UK for Google. Tim wrote the Local SEO Beginners guide for SEMrush, writes and speaks about Local SEO and our clients metrics speak for themselves.

    Winners of the Best Local SEO Consultancy - UK 2020.

    Local SEO Resources

    Optimise your Website & Local SEO

    The aim of optimising your website is to provide clear information to Google’s algorithms about where you are located, the services you offer in order for them to assign your website a position within the search results for a particular search query.


    Local Content Marketing

    The web is built on content and like a building it needs a solid foundation of content to build a stronger, taller structure. Content does not have to be articles, content can also be video, faqs, technical specs.


    Choosing a Local SEO Service

    So how does a business separate the wheat from the chaff. Naturally I would say come to Online Ownership but there are tons of great SEO consultants out there, but equally bad ones that can cause untold damage if let loose on your business.


    What is Local SEO?

    Ranking in Google is dependent on what: Google feels that a user is looking for, not how many times you have stuffed a phrase onto a page. In an age where Google returns results based upon a persons query and his location, local businesses have a real opportunity to position their businesses locally.