If your Google Business Profile has been suspended for “Deceptive Content”, it means something on your profile doesn’t match reality. It could be your business name, your address, or how you’ve described your services. Whatever it is, Google’s systems believe you’re misleading users. Some businesses attempt to be clever (either intentionally or unintentionally) with their […]

Most small businesses don’t need a 50-page marketing deck or a jargon-filled strategy that takes three months to build and six months to review. You need a plan that works, one you can act on today, not next year. This gives you a practical five-step online marketing plan that helps you get found, build trust, […]

As far back as 2018, SinglePlatform made a name for itself by scraping restaurant menus and uploading them to its own site [places.singleplatform.com] without the business owner’s consent. At the time, they were a “trusted 3rd party” with Google My Business (now Google Business Profile), which meant their scraped menus often replaced the actual restaurant’s […]

If you’ve got a small business, you’ve probably been told 100 different things about SEO and digital marketing. Most of it’s fluff, repackaged nonsense, or worse – advice written for corporates with six-figure budgets. This is not that. This is a practical, straight-talking guide for small business owners who need to establish an online presence, […]

It’s another day of helping businesses navigate rejected Google Business Profile (GBP) Appeals and another day of wincing at business owners trying to explain why their profile details don’t match their appeal documentation. If your appeal has been denied, and your instinct is to attach a long-winded explanation about why your business name doesn’t match […]

Managing multiple locations on Google Business Profile (GBP) can quickly become a headache if not set up correctly. Whether you’re a franchise owner or overseeing a multi-location business, ensuring consistency across all listings is key to maintaining visibility and preventing suspensions. If you’re adding locations individually or managing a larger chain requiring bulk uploads, following […]

Whenever I get a call from a franchise owner with multiple locations, the story is usually the same: Things are already in a mess: suspensions, incorrect business details, mismatched branding, and franchisees who have gone rogue with their Google Business Profiles (GBP). Most of these headaches could be avoided if franchisees were given clear expectations […]

Let’s start with the obvious: SEOs have shoved link building down the throats of local businesses for years. Article after article tells you to “build quality links,” but what does that even mean to a small business owner? Most don’t have the faintest idea and eventually give in to buying links from spammy services or […]

If you’ve ever used the Google Business Profile Redressal Form to report a guideline violation and seen no action taken, you’re not alone. The frustration of diligently reporting only to feel like your submission disappeared into a black hole is a common experience. But why does this happen? And are there guidelines you shouldn’t bother […]

As the influx of tourists and influencers continues to overwhelm London’s top dining spots, locals are taking matters into their own hands. But unlike the protests and creative “tourist deterrents” seen in some European cities this summer, Londoners have turned to a subtler form of gatekeeping. Their strategy? Bombard mediocre chain restaurants with over-the-top, five-star […]