As far back as 2018, SinglePlatform made a name for itself by scraping restaurant menus and uploading them to its own site [places.singleplatform.com] without the business owner’s consent.
At the time, they were a “trusted 3rd party” with Google My Business (now Google Business Profile), which meant their scraped menus often replaced the actual restaurant’s menu link in Google search results.
Years of backlash finally got Google to revoke their status. Menus were removed, and Google even introduced the Business Profile Third Party Complaint Form to report shady tactics like this. It was a small win — for a while.
SinglePlatform is Back, Wearing Tripadvisor’s Clothes
Here’s the bad news: SinglePlatform never really left — Tripadvisor acquired them. Now they’re using Tripadvisor’s trusted status to worm their way back into your Google Business Profile via unwanted service links.
Worse still, it’s not just restaurants anymore. They’re targeting service-based businesses too.
And just like before, business owners had no say in being added. You’ll likely see links that say “Claim this menu” or “Claim this business”, which sounds helpful, but it’s just bait. These clowns (yes, I said it) want you to legitimise their scraped listing and start paying them for control over your own content.
Let’s be crystal clear: trusted third-party partners should only list businesses that have explicitly consented and must provide a clear opt-out. SinglePlatform (now operating under Tripadvisor) is doing neither.
How to Remove SinglePlatform Links from Your Business Profile
Unfortunately, there’s no “click to remove” button here — they’ve made this deliberately hard, banking on you giving up. But if you want this sorted, here’s what to do:
1. Try Contacting Tripadvisor (Good Luck)
They’ve made it deliberately hard to reach a human. Still, you can try the following emails, though expect a lot of circling and canned responses:
help@tripadvisor.com
support@tripadvisor.com
Spoiler: You probably won’t get anywhere. If you do, please let me know which email worked for you so I can add it to the list.
2. Use Google’s 3rd Party Complaint Form
Report form:
Report here the violation(s) you encountered
- Third party is not processing a request to remove an action link (Food Ordering, Reservation, Appointment) from my profile.
Where did you observe the violation?
- Google Maps/Search/website
Please summarize the issue (please be specific). Include details about what issues you are facing with the 3P and any action you have taken on the same.
Suggested*
- A service link from places.singleplatform.com (now operating under Tripadvisor) was added to our Google Business Profile without our knowledge or consent. This third party has published an inaccurate list of services and prices, misrepresenting our business. Attempts to contact Tripadvisor via their listed support channels have led to automated loops or no response. We did not authorise this listing and cannot remove or edit the content. This is misleading to customers and violates the 3P policy requiring explicit business consent and opt-out mechanisms.
Once submitted, you’ll get a Report ID. Keep that safe.
If you later contact Google Business Profile Support or post on the Google Business Profile Community, include that Report ID to escalate the case and have the link removed.
Why This Matters
Service links on your GBP show up directly in search and can override your actual website links. If a potential customer clicks through to SinglePlatform and sees incorrect services, pricing, or contact info, that’s on you — even though you never approved it.
Letting these links stay in place gives bad actors a foothold and robs you of control over how your business appears in search.
TripAdvisor is Taking The Piss
The move is as sneaky as ever — now that it’s happening under Tripadvisor’s roof, it’s worse. Google still trusts Tripadvisor, and that trust is being exploited.
But Google has acted before. They’ll act again if enough legitimate businesses raise the alarm.
So don’t just roll your eyes and ignore it. Report it. Share this. Make some noise. Because if we don’t, it’s only going to get worse.
Online Ownership provides Google business profile troubleshooting, or in this instance Tripadvisor shaming services. I still shake my head at how GBP constantly allows this to happen to verified businesses on their platform.
Related Articles
- Reporting Google Business Profiles 3rd Party Bad Actors
- Menu Misery for GMB Restaurants & Singleplatform Feed
- Restaurants Scramble to Remove 3rd Party Menu Sites from GMB Listings
- Protect Your Restaurants Google Listing from Menu Provider Hijack
- Remove ‘Book Online’ & ‘Reservation’ Provider from Google Business Profile