Local SEO is essential for any business to thrive in its local community. By optimising your online presence, you can ensure that customers find your business when they search for services near them. This article will guide you through some basic yet powerful Local SEO steps to improve your business’s online visibility. We’ll focus on […]

This article is a bit of a rant, and rightly so. I’ve had enough of hearing complaints about fake and incentivised reviews on US Google Business Profiles. Don’t get me wrong, fake reviews are a serious issue that needs addressing, but sometimes the complaints miss the mark, focusing only on Google while ignoring more effective […]

If you’ve ever tried to file an appeal for a suspended Google Business Profile and encountered the error message “No Info Found” in the Manage Appeals Tool, you’re not alone. This frustrating message can leave you feeling stuck, especially since Google’s support team doesn’t assist with suspended profiles unless they are verified. So, what can […]

You’re probably frustrated and confused if your Google Business Profile suspension appeal was denied. In 90% of cases I’ve dealt with, the reason for rejection boils down to one thing: the business documentation provided.   Why Most Appeals Fail Let me be blunt: most of the time, the documents businesses provide to support their appeal […]

If you’re tired of manually wrapping Microdata HTML around your page content and schema plugins, not producing the goods, these tips and schema markup examples for implementing Local Business schema markup are for you. I break down Local Business structured data markup for different business types and how to easily add it sitewide or at […]

Google Business Profile (GBP) has taken another step towards enhancing transparency and combating fake reviews by introducing a new feature: the ‘Suspected Fake Review’ label. This more visible approach aims to inform consumers about businesses that may have engaged in fraudulent review practices, helping users make more informed decisions and restoring trust in the platform. […]

There’s a widely held misconception in the local SEO world that unverified or “soft” suspended Google Business Profiles don’t rank well, especially in highly competitive markets. While this may hold in certain exceptional cases, I’ve discovered firsthand that unverified or soft-suspended profiles can continue to rank and perform exceptionally well.   “Soft” Suspension A soft […]

For over a decade, Google Business Profiles (GBP) have been the cornerstone of local SEO, helping businesses connect with their local communities by providing essential information, including their physical address. However, a significant issue has persisted under the radar, undermining the integrity of Google’s platform: the widespread use of Mail Boxes, Etc. addresses by thousands […]

Google Business Profiles (GBP) are designed to help businesses connect with customers by providing accurate and relevant information, including their physical location. The importance of a precise, accurate address is emphasised in Google’s guidelines, which state that businesses showing their address on Google must maintain permanent fixed signage of their business name at that location. […]

As a local SEO, I have always believed in the power of Google Business Profiles (GBP) to help legitimate businesses reach their audience. After 19 years, there is still a significant flaw in Google’s system that not only undermines the credibility of the platform but also poses potential risks to users. On August 12th, I […]