There are a few basic local SEO steps that businesses can take to improving their overall online visibility. These two local SEO steps involve: Google My Business – for local search and maps Optimise your Website – Optimising your website for organic search results   Google My Business – Local SEO Steps If your business […]

Between Google trying to become the new home page and stiff competition in search results, you want to make sure that your local business stands out from the crowd when you land on Page 1. I talked about these structured data opportunities in my recent #Optimisey talk (video below) and how local businesses can take […]

On the 30th May something changed in Google that has stripped all local businesses from organic search results for the term – “Airport Transfers” (there may be other queries out there!)     This is before the announced June core algo update.   Local Intent Removed from Search Results As Stephen Davies mentioned in a […]

Google Maps announced that you could now find Holiday Lets on Google Maps (they have been working on this since 2017). What is particularly scary about these revenue spam listings is that there is no way to police them, either through “Suggest Edit” or via the Google My Business Spam report.   So @googlemaps announces […]

People adapt search queries over time and the big change that we have seen is that things are no longer all about a location, but instead evolved to the point where it becomes about time and things.   Buying Signals Advertisers have especially taken advantage of some of the phrases that customers have used because […]

Product Inventory in Google My Business is coming out of Beta and should becoming to your dashboard near you soon with the usual exclusions being lodging categories. The product menu works exactly like the restaurant menu and services menu. The main difference is that the Products Inventory section is not within the “info” section, but […]

Typically I don’t post much on businesses buying fake reviews, but in compiling an escalation to the Google My Business spam team I noticed a whole wrath of negative 1 star reviews for the Danish Island of Fanø. What did Fanø do to deserve this?   Rooftop Livings Fake Reviews Fake reviews are not too […]

Products Menu (Beta) available in the Google My Business dashboard. This allows small businesses to be able to add products manually to their business listing and is visible in mobile search. This allows the small businesses that do not have the ability to integrate product feeds via Google merchant and or use Pointy, that automatically […]