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Guide to Hotel Schema, Structured Data and JSON LD for Hotels

Hotel Schema is a set of data that enables hotels and other related hospitality websites to embed structured data onto their sites pages, which allows search engines to clearly understand the information being presented to them. Search engines already understand your site and the information you provide, what schema allows a hotel to do, is […]

Can Superbrands afford to ignore Schema Markup?

Seemingly the worlds Superbrands are choosing to ignore Schema Markup, but can they afford to ignore Schema Markup? On the face of it, even with Google’s new semantic engine called “Hummingbird” Superbrands are seemingly ignoring Semantic Markup. I can only assume that Superbrands believe they can afford to ignore new Schema Markup as they dominate […]