Ranking in local 3 pack is algorithmically determined by Google and when there are unknown variables there are assumptions made by Local SEO’s based on what Google says and results they see, which leads to the inevitable local SEO myths being picked up and followed. What Google Says about Ranking in the Local Pack […]
If you are fed up with trying to wrap Microdata html around your pages content then these Local SEO tips for implementing Local Business structured data markup with JSON-LD is for you. I break down Local Business structured data for a selection of Local Business types that can be amended to suit your business type […]
For the past several years, Moz has been conducting annual surveys concerning SEO factors. Those surveyed are known to be experts in Local SEO field. They are asked to rank the SEO factors in several categories order of importance when it comes to ranking well in the Google’s local search results. In 2017, the survey […]
Can a local business compete in ever increasing online world without a website and if so how? In this scenario I look at a local coffee shop in a fair sized town that is not centrally located, but they punching above their weight in search results. Town: Corby in Northamptonshire. Population: 61,255 at last […]
The countdown to Christmas is in full swing and its time to make sure your local business will be Christmas ready and optimized. Online visibility is crucial for local businesses whether that be In-Store or Online sales, so get cracking with our local SEO Checklist for Christmas. This checklist assumes you as a local business […]
The ideal situation for any business launching a website, would be to work with a local SEO consultant to have all the fundamental elements in place prior to launch, however most businesses only realise they need an SEO consultant when the search results don’t align with their expectations. This business had launched the site 1 […]
This local SEO case study looks at a recent project we worked on for a translation company based in Dubai, UAE. This market is fairly competitive, small traffic with AdWords CPC quite high. This case study also looks at cultural issues we encountered along the way, together with normal business mistakes made the world over. […]
Typically when I meet a client and I ask them what would you like to achieve from a Local SEO campaign their answer includes, “I want to rank Position 1 or Page 1”. Why settle for ranking in position 1 and only attracting 30 – 35% of potential traffic, when you can completely dominate the […]
Online Ownership has just completed a local SEO project for a Dubai business. Whenever we work on local citations, we create a Local Business Citation list, for ease of use, future reference and to provide a helping hand to Businesses embarking on their SEO journey. We started out with a large list and removed the […]
There are a lot of myths, debates and misinformation when it comes to search engine optimization in general, and even more confusion about niche areas, in particular local SEO. Links continue to be at the core of all search engine algorithms and are still the best way to increase visibility for your website. For local […]
With more and more people noticing Events being displayed in the Knowledge Panel (not always correctly) there is a rise in incorrect information being written that assumes Events and Exhibitions being displayed are equal. Putting spam events aside there are subtle differences to Events and Exhibitions. The Difference Between Events & Exhibitions Although […]
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