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My Local SEO Clients & COVID-19 Business Survival

I am not going to sugar coat the last few months under lock down and COVID, it has been bloody tough. I have also been quite shocked at how other marketers have been unable to adapt to the COVID challenge that businesses faced and still continue to try and push the same old techniques: Rank […]

Subtle Differences of Events & Exhibitions in the Knowledge Panel

With more and more people noticing Events being displayed in the Knowledge Panel (not always correctly) there is a rise in incorrect information being written that assumes Events and Exhibitions being displayed are equal. Putting spam events aside there are subtle differences to Events and Exhibitions.     The Difference Between Events & Exhibitions Although […]

Local SEO Steps to Improving Your Businesses Online Visibility

There are a few basic local SEO steps that businesses can take to improving their overall online visibility. These two local SEO steps involve: Google My Business – for local search and maps Optimise your Website – Optimising your website for organic search results   Google My Business – Local SEO Steps If your business […]

Opportunities for Local Businesses with Structured Data

Between Google trying to become the new home page and stiff competition in search results, you want to make sure that your local business stands out from the crowd when you land on Page 1. I talked about these structured data opportunities in my recent #Optimisey talk (video below) and how local businesses can take […]

Google Strips Local Business from Organic SERPS

On the 30th May something changed in Google that has stripped all local businesses from organic search results for the term – “Airport Transfers” (there may be other queries out there!)     This is before the announced June core algo update.   Local Intent Removed from Search Results As Stephen Davies mentioned in a […]

Google Local Service Ads in the UK & What You Need To Know

Google Local Services Ads have been quietly updating their Google Ads Help resources with UK information which is a clear indication that Local Service Ads will be appearing somewhere soon in the UK. The signup page is still not displaying the UK as an available country, which indicates they are still on boarding the first […]

Knowledge Graph & Knowledge Panel Both Appearing in Search Results

Today I noticed that one of my clients had both the Knowledge Graph and Knowledge Panel appearing for the business in search results. Typically these are not separate entities but combined within the businesses knowledge panel. The site does not have Organization structured data on site but LocalBusiness structured data which includes SameAs fields for […]