Google AdWords is a form of pay-per-click (PPC) advertising. This means that the advertiser will typically pay a certain amount every time someone clicks on their ad and is redirected to their website. To advertise in search results, businesses create a short text ad that will appear whenever a user runs a query that is related to their business. Advertisers also have the option of displaying their text or multimedia (image or video) ads on publishers within Google’s ad distribution network. In the latter case, the ads will instead appear on related websites and not just on Google search results

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