E-commerce SEO is constantly evolving and adapting to new trends and search metrics. We take a look at some Northampton SEO tips within E-Commerce.
E-commerce SEO Webinars
Online Ownership has hosted a few E-commerce webinars this year on some of the largest SEO platforms out there.
E-Commerce Site Audit 101
Common E-Commerce Mistakes
E-commerce Share Ability
A consensus of SEO experts says that e-commerce retailers should concentrate on the share ability of their products and services on their website. Social networks have become such mainstream necessities with customers, focusing on share ability as a priority just makes smart business sense. According to the experts, making smaller bite-sized snippets of information is a must. Snippets also include implementing micro format for micro data within product offers, product photos and in search data.
E-commerce retailers should concentrate on creating smaller types of product libraries, including smaller demos and videos. Why is smaller better? Using smaller snippets of information makes it easy for customers to drag and drop product information that they like whenever and wherever they like. Furthermore, this information is easily shared among’st friend in social media sites and via email sharing, because smaller snippets of data are still easier to download than larger bites of data. Further still, retailers should continue to aim for a site that is geared towards Conversion Rate Optimisation as a top SEO priority.
Ideas to increasing Conversion Rate Optimisation :
- Although all videos should be smaller in length, they should also be richer in content and creativity. This allows customers that are excited about the product to easily share them with others via social media networks and e-mails.
- Getting a handle on the basic information sharing should be a high priority, as well. This includes indexing images, sound bites, and website data with SEO, by using SEO titles, image attributions, site indexes and tagging.
- Creating both photos and videos of each product allows customers the choice to share your products in their preferred method of sharing. Of course, this facilitates and encourages more link sharing among customers that Google and search engines will recognize.
- Continue to use old SEO methods that are still valid, including creating quality content, using viable codes, and creating additional internal and external links within your retail website.
- E-commerce SEO’s should also focus on testing, and use the data to improve their site on a regular basis.
- Focus on capturing the attention of new and existing customers, by continuing to create original content that includes internal linking.
- The speed and usability of mobile content should also be a high priority for retailers. Mobile content should be up to scale. Are you integrating AMP?
- Observe niche social media sites and their experts, and implement their methods with your own content where applicable.
- Keep product descriptions short but concise as possible.
- Expand the area where your information, products and services are visible online is extremely important. This means placing product snippets in places such as Google business, directories, and social media sites that you have not used before. This also means replacing old content or updating content on websites and directories that you already use.
- Branding terminology and methods should be consistent throughout each type of marketing method used.
SoLoMo method means getting your service and content to customers via Social media , continuing to incorporating Local visibility and expanding into more areas of Mobile based visibility. To incorporate your best work for website and content visibility, and utilize SoLoMo to continue to get mainstream conversions.
In essence, you need to strike a balance between content, richness and share ability with all product bites that you use to increase conversions.
Neglected E-commerce SEO
One of the biggest ideas that many retailers neglect to use to their advantage is the concept of long term SEO. Instead of creating a massive plan for long term growth, many retailers just concentrate on SEO that can provide them with immediate results. However, they also expect their onetime effort to continue to bring in results. So, retailers often become disappointed that their efforts eventually fizzle out.
Typically e-commerce retailers learn to repeat the same methodology that provides short term results. For instance, concentrate on creating consistent content that will feed the search engines on a monthly basis. In essence, you will continue to use a proven SEO strategy over a longer length of time. Testing is ok, but don’t abandon methods that are working for you. The best way to use SEO to your advantage is to master one or two methods before you integrate new ones.
Ideas to enhance your e-commerce retail business:
- Create a congruous balance of both optimized content and great content. Both good content and SEO strategy are necessary, but you must bring each of them together with every piece of content. Great content will get your customers excited about your products.
- When creating your content, don’t forget that you are becoming a SME or Subject Matter Expert. Combining SME content with SEO creates a trustworthy site for both search engines and your customers. Therefore, insure that you are creating consistent content that positions you as the expert.
- E-commerce retailers only think of integrating SEO into standard content alone. Retailers should see a bigger picture for SEO in their business. All aspects of marketing conversion are fair game for SEO integration. Retailers should not neglect to add SEO on marketing aspects, such as email marketing, public customer service questions, adwords and localisation where possible.
- Although it may be time consuming to create several pieces of content for one product, this work is vital for capturing new customers. You should not neglect the opportunity to evangelize each individual product like crazy. Don’t feed repeat content, or you risk a panda filter and trustworthiness with customers. Instead, continue to create new customer focused content where you want visibility, and that’s for each product or service you have to offer. Your goal should be to create a large library of content for each item.
- Utilizing inbound marketing strategies are a must have for both mainstream internet and mobile technology. Yes, SEO is vital, but content must be fluid and interactive for its user. In other words, the content, video, and other snippets of information about your business must be extremely usable to potential customers. Keep your business consistent and enjoyable to users, it must be holistic and integrative for mobile users and regular online users. Potential customers should not go to site and find dead links.
- Although keywords are important for SEO, consider moving beyond them to capture a fresh audience of customers. Secondary longer tail keywords that are not branded by mainstream search engines, and they are often the best kept secret to reaching new customers. Just because a competitor has made number one on Google, don’t count yourself out for becoming a high ranking company with a secondary key term. They are just as effective with customers as branded key terms, read Keyword Research
If retailers want to see positive results, they must be able to keep up with their competitors who understand the power of user focused content.
E-commerce SEO Tools
With the massive amount of technological tools to enhance your website and approach with new and existing customers, there is no reason why you should not integrate them for your benefit. You may not be a fortune 500 company, but that doesn’t mean you have to neglect new SEO tools that these companies use. In fact, most of these tools were created to encourage and assist everyday webmasters with growing their business. “Fresh Content” seems to be the two words of the day that experts want to emphasis more than anything else. Increasing your click-through outcomes on results pages is where retailers should focus their attention.
SEO ides and other factors to help reach your retail goals:
- Improving your content on relevant, high authority external sites through the use of a copywriter should be a high priority.
- Explore new social market places and social media platforms
- Continue to provide excellent customer service, then don’t be afraid to ask for positive reviews from your most loyal customers.
- Ask for help from professionals to explore both your weak and strong points when it comes to content and social media capturing output.
- Present your content in a way that sets you apart from competitors. Turn your products into a service and present your content as a niche market for customers.
- Get a handle on query reports put out by Bing Webmaster Tools and Google Webmaster Tools, and use them both as critical resources for your business.
- Utilize reviews, graphics and videos based on analytic data and conversions to create informative product information to assist new customers with faster decision making when it comes time to purchase.
- Keeping a solid Pay Per Click (PPC) program, working behind the scenes of your business, can help you keep a handle on which key words are helping you gain the most conversions.
- Getting connected with Google business or brand pages, also known as Google Plus, is another resource that can help you gain attention through social media and sharing platforms
- Microformats.org and Schema.org provides you with an excellent place to begin utilizing microformating within the content and snippets you send out. These resources will assist you with increasing your indexing capacity.
- Take advantage of link history analysis and social monitoring tools through Social Software and SEOmoz SEO
- Get more control over keyword management with tools such as SEMrush and Faceted Navigation Search
It will take a team effort to integrate these new tools and factors within your business over the year. Using both online and offline approaches to SEO should be a high priority for your e-commerce business. Neglecting one or the other will mean a loss of potential business. However, pacing your team towards your monthly goals will help keep you in the retail game.
Read: UK E-Commerce Guidelines