Northampton Hotel SEO Site Audit


The hotel market, local or otherwise is one of the most competitive online spaces to compete in. This local Northampton SEO audit looks at the market space “hotels in Northampton” to see how a local hotel can compete against OTA’s ( Online Travel Agents ).

This SEO audit will also be useful to other local Northampton businesses and the same strategy can be applied.

This SEO audit is the first stages in the process of gaining ground over online competitors and not an ongoing SEO process.

I have not singled out any Northampton hotel on purpose, the hotel I dissect is the closest independent hotel that could tip over to Page 1 with the proper SEO guidance. 

This SEO audit purely looks at the Home page

 

Northampton Hotel SEO Site Audit

 

Is certainly worth fighting for, the monthly potential traffic is nothing to be sniffed at. Understanding potential traffic, current positions and the competition is crucial to planning any SEO strategy

Hotels in Northampton: Phrase Match Report

Hotels in Northampton SEO

Keyword Search Volume CPC Competition Number of Results
hotels in northampton 2900 1.41 0.79 10300000
hilton northampton 2900 0.26 0.17 296000
premier inn northampton 2900 0.36 0.15 373000
holiday inn northampton 2900 0.28 0.2 466000
travelodge northampton 2900 0.34 0.19 335000
ibis northampton 2400 0.55 0.39 345000
park inn northampton 2400 1.35 0.22 476000
hotels northampton 1600 1.27 0.77 90200000
marriott northampton 1300 0.17 0.15 26000000
marriott hotel northampton 1000 0.25 0.14 371000
hilton hotel northampton 1000 0.24 0.27 433000
ibis hotel northampton 1000 1.15 0.44 95000
holiday inn express northampton 1000 0.47 0.15 19600000
hotel northampton 590 1.39 0.77 18300000
cheap hotels in northampton 480 1.35 0.88 475000
northampton marriott 390 0.17 0.12 397000
hotels in northamptonshire 390 1.65 0.77 566000
cheap hotels northampton 390 0.86 0.87 480000
travel lodge northampton 320 0.37 0.21 336000
my vue northampton 320 0 0 26000
hotel in northampton 320 1.39 0.79 17600000
park inn hotel northampton 320 0.47 0.15 300000
northampton accommodation 320 1.86 0.81 10600000
northampton travelodge 320 0.44 0.25 335000
northampton hotel 320 1.73 0.74 18300000
northampton hilton 320 0.26 0.17 796000
hotels near northampton 260 1.94 0.77 10400000
park inn by radisson northampton 260 0.72 0.08 138000
northampton premier inn 210 0.23 0.18 372000
hotels northamptonshire 210 1.57 0.79 819000
cheap hotel northampton 170 0.75 0.82 743000
northampton city centre 170 0 0.07 5310000

OTA’s dominate the first page, including 5 out of the local 7 pack.

Why do OTA’s domiate search results ?

OTA’s benefit from the entire sites authority on their local page. They may also have thousands of properties within their Local Regional category, often creating a lot more authorative content then the local hotel.

 

Hotels in Northampton Ranking

 

Northampton Hotels Domain Overview

 

Hotels in Northampton Domain Overview

 

For a prominent hotel, the traffic seems very low ( this is an external audit tool  ). Links are quite thin and the dip in rankings around Dec 2013 need to be looked at closer.

 

Hotels Organic Search Positions

 

There are 65 keywords creating the 245 monthly visits. The majority of these organic search positions are variations of: Hotels in, Luxury Hotels in, Hotels near .

The second set is: Things to do in, What to do in.

The third set is: Weddings in, Wedding venues in,

Fourth set is:  Spa in, day Spa in.

These can all be expanded upon when we look at site pages and how they are structured and look for existing and new opportunities.

Keyword Position Search Volume Competition Number of Results
sedgebrook hall 1 3600 0.16 86000
sedgebrook hall northampton 1 320 0.2 62000
sedgebrook 1 170 0.02 256000
sedgebrook hall hotel 1 140 0.25 67000
afternoon tea northamptonshire 5 1000 0.49 129000
sedgwick hall 1 90 0.14 761000
sedgebrook hall northampton 2 320 0.2 62000
sedgebrook hall chapel brampton 1 50 0.2 41000
sedgebrook hall wedding 1 70 0.18 136000
sedgebrook hotel 1 40 0.28 90000
afternoon tea northampton 5 480 0.58 298000
sedgebrook hall weddings 1 50 0.15 7000
sedgebrook hall hotel northampton 1 50 0.37 60000
chapel brampton 6 390 0.06 242000
sedgbrook hall 1 40 0.16 75000
sedgewick hall 1 30 0.19 728000
sedgwick hall northampton 1 30 0.26 192000
afternoon tea in northamptonshire 5 260 0.61 0
dinner bed and breakfast deals 19 4400 0.72 117000000
sedgebrook hall hotel 3 140 0.25 67000
afternoon tea in northampton 3 140 0.62 202000
things to do in northampton 17 2900 0.05 0
sedgebrook hall wedding 2 70 0.18 136000
hotels in northampton 20 2900 0.87 10300000
sedgebrook hall weddings 2 50 0.15 7000
sedgebrook hall wedding 3 70 0.18 136000
wedding packages northamptonshire 3 70 0.92 54000
sedgebrook hall hotel northampton 2 50 0.37 60000
hotels northamptonshire 8 210 0.87 55400000
northamptonshire hotels 7 140 0.87 835000
sedgebrook hall weddings 3 50 0.15 7000
wedding packages northampton 3 40 0.97 69000
hotels in northamptonshire 13 390 0.87 527000
northampton hotels 23 1600 0.85 10200000
northampton train station 35 3600 0.06 8450000
sedgewick hotel 11 50 0.15 133000
hotel northampton 19 720 0.9 17000000
hotel northamptonshire 7 50 0.91 3170000
northampton afternoon tea 5 50 0.54 203000
wedding fairs northamptonshire 8 70 0.23 37000
luxury hotels northamptonshire 8 70 0.72 347000
northampton conference 6 40 0.21 10700000
weddings northampton 4 40 0.71 769000
hotels northampton 23 1600 0.89 10200000
wedding venues northamptonshire 22 880 0.86 151000
tempus restaurant 16 320 0.16 156000
northamptonshire wedding venues 15 210 0.86 151000
country hotels northamptonshire 4 20 0.74 457000
wedding northampton 9 40 0.51 991000
boutique hotels northamptonshire 8 50 0.88 2650000
northampton venues 5 30 0.7 733000
venues in northampton 11 40 0.7 726000
northamptonshire afternoon tea 5 30 0.57 130000
weddings northamptonshire 9 50 0.94 481000
wedding venues northampton 15 320 0.83 106000
luxury hotel northamptonshire 5 30 0.56 204000
luxury hotels in northamptonshire 8 40 0.59 1560000
northampton hotel 17 390 0.87 17600000
tempus 38 1600 0.02 41700000
what to do in northampton 17 390 0.05 0
wedding venue northamptonshire 15 210 0.81 167000
best afternoon tea in northamptonshire 7 30 0.36 91000
wedding venues in northampton 12 140 0.86 107000
hotel deals milton keynes 77 40 0.88 469000
attractions in northampton 17 70 0.07 0
spa in northamptonshire 58 110 0.81 2860000
ph hotel 43 170 0.1 136000000
cranage hall gym 95 210 0.14 24000
hotels with dinner deals 45 50 0.97 119000000
spa hotels near silverstone 71 20 0.84 231000
events in northampton today 81 30 0.2 29800000
manor house northampton 89 40 0 502000
northampton spa deals 73 20 0.94 631000
northampton hotels town centre 52 30 0.86 354000
spa hotel northampton 15 50 0.79 531000
dinner bed and breakfast 59 390 0.59 222000000
hall wedding venues 47 20 0.81 7400000
principal hayley swindon 29 20 0.13 19000
bed breakfast and dinner hotel deals 29 50 0.85 113000000
northampton station 36 880 0.04 17500000
northampton rail 58 30 0.1 604000
luxury hotels near leeds 77 50 0.57 10300000
corporate venues 24 30 0.99 56700000
things to do near bicester village 77 70 0.07 0
dinner and hotel 61 50 0.73 410000000
spa hotels northampton 15 40 0.76 461000
northampton train station number 56 40 0.03 436000
rushden hall hotel 59 30 0.21 168000
rooms in northampton 41 50 0.72 9150000
northampton accomodation 54 50 0.81 10200000
selsdon park hotel spa deals 86 30 0.84 27000
luxury hotels nottingham 75 140 0.83 3990000
cheap hotels in northamptonshire 63 30 0.98 372000
country house hotels near leeds 67 30 0.74 13100000
principal hayley hotels 82 590 0.1 351000
2 night dinner bed and breakfast deals 71 170 0.6 703000000
hotel sedgefield 82 20 0.56 1130000
tempus restaurant edinburgh 56 40 0.02 6000
attractions near northampton 31 30 0.14 0
dinner and breakfast hotel deals 63 40 0.83 117000000
principal hayley careers 37 30 0.02 135000
things to see in northampton 17 40 0.02 0
rooms northampton 22 30 0.5 9100000
wedding northamptonshire 12 30 0.79 869000
things to do in northamptonshire today 21 70 0.13 2830000
cotswold dinner bed and breakfast deals 75 30 0.88 229000
what to see in northampton 23 40 0.11 0
dinner bed & breakfast deals 36 110 0.77 7780000
b and b in northampton 65 30 0.88 42500000
hotel dinner and breakfast deals 47 110 0.79 125000000
sedgwick house 78 70 0 2290000
hotels around northampton 17 20 1 10100000
train northampton to birmingham 59 70 0.27 534000
northampton station postcode 32 110 0.01 288000
market harborough hotels luxury 17 30 0.59 80000
tempus bar edinburgh 98 140 0.05 93000
wedding venues in edinburgh on a budget 79 90 0.87 102000
bed and breakfast offers 92 20 0.87 211000000
principal hayley harrogate 50 40 0.08 22000
brook house hotel 95 170 0.19 6180000
kenwood hall weddings 86 90 0.31 28000
restaurant in northampton 84 110 0.29 10400000
hotels northampton uk 18 40 0.9 923000
spas northamptonshire 41 90 0.53 144000
northampton to birmingham train 47 140 0.19 535000
chapel brampton pub 83 70 0.02 37000
luxury hotels near sheffield 68 30 0.59 3710000
groupon solihull 88 40 0.21 45000
hotels northampton town centre 50 70 0.76 355000
hotel in northampton 21 320 0.91 17100000
airports near northampton 43 40 0.01 426000
principle hayley hotels 74 40 0.09 346000
cranage hall postcode 62 90 0.08 9000
b&b northamptonshire 56 40 0.91 847000
birmingham to northampton 66 880 0.02 19500000
northhampton uk 97 50 0.06 47200000
tripadvisor tortworth court 37 30 0.12 0
cheap hotels in northampton 68 480 0.95 457000
dinner and hotel deals 77 260 0.9 0
tempus bar manchester 64 50 0.12 102000
spa in northampton 92 140 0.75 10300000
hotels with wet rooms 95 30 0.28 1690000
spas in northamptonshire 54 210 0.66 328000
brampton golf club northampton 93 40 0.03 47000
george hotel edinburgh afternoon tea 86 30 0.47 109000
spas in northampton 67 110 0.72 298000
northampton breakfast 18 30 0.1 7170000
cheap hotels northamptonshire 79 30 0.9 429000
things to do in northamptonshire this weekend 35 90 0.17 1380000
northampton things to do 18 260 0.04 0
bramptons 49 1000 0 44000
northampton wedding venue 15 30 0.95 145000
northampton train station postcode 33 480 0.01 102000
tempus grand central 73 90 0.01 77000
all wedding fayres 83 20 0 140000
hall wedding 80 20 0.4 166000000
cutting rooms northampton 68 110 0.02 29000
hotels brampton 26 30 0.86 1100000
luxury hotel milton keynes 35 20 0.73 210000
brampton hotels 31 70 0.75 1100000
afternoon tea croydon 80 170 0.49 194000
dinner bed breakfast deals 40 210 0.7 7480000
wedding fayres sheffield 76 50 0.24 11000
dinner bed breakfast 41 50 0.61 17000000
spa hotels near milton keynes 97 70 0.76 514000
eastwood hall weddings 71 110 0.31 78000
train to northampton 77 320 0.29 12000000
cheap bed and breakfast northampton 93 30 0.88 371000
principal hayley hotel 59 30 0.08 406000
things to do in northampton this weekend 33 140 0.15 2240000
hotels in sedgefield 99 110 0.85 624000
hotels near birmingham international train station 92 70 0.73 2010000
rushden hall spa 59 50 0.03 161000
view northampton 51 70 0 44100000
attractions in northamptonshire 55 40 0.03 0
wedding fayre swindon 88 30 0.14 10000
places to visit in northampton 39 90 0.02 6890000
house northampton 99 30 0.3 37800000
northampton railway station postcode 16 90 0 57000
what is there to do in northampton 21 30 0.01 0
northampton to nottingham train 53 40 0.17 487000
fayre and square northampton 76 140 0.02 33000
wedding fairs oxfordshire 78 70 0.29 40000
wedding fayres edinburgh 89 40 0.27 18000
wedding venue with chapel 85 40 0.58 1710000
northampton hotels uk 18 20 0.93 945000
wedding sparkle 31 50 0.47 14600000
wedding venue dorking 91 30 0.7 32000
hotels with dinner bed and breakfast 48 40 0.88 122000000
things to do northampton 18 260 0.02 0
ph hotels york 43 20 0.56 20300000
hotel jobs in northampton 76 30 0.83 1380000
things to do around northampton 27 70 0.09 0
hotels with dinner bed and breakfast offers 31 40 0.74 72500000
northampton train 55 140 0.26 11700000
brooke hotel 89 40 0.12 25500000
cheap rooms northampton 99 30 0.89 441000
wedding reception venues in northamptonshire 85 30 0.92 146000
cheap hotels northampton 83 390 0.94 483000
what to do in northamptonshire 89 110 0.06 0
hotel dinner bed and breakfast offers 32 50 0.76 85700000
hayley conference centre eastwood 92 20 0.13 5000
things to do near northampton 28 170 0.1 0
afternoon tea blythswood hotel 84 30 0.08 31000
wedding on a budget uk 85 210 0.7 56900000
wedding fayres oxfordshire 45 30 0.36 11000
dinner bed and breakfast deals uk 86 70 0.8 65600000
birmingham to northampton train 36 70 0.1 534000
afternoon tea breaks 27 30 0.71 1590000
wedding venues northants 13 40 0.81 26000
principal hotels 59 90 0.18 81500000
tempest restaurant 18 30 0.01 637000
wedding venues on a budget uk 46 20 0.88 916000
spa hotels in northamptonshire 16 90 0.86 402000
mulberry hall 96 1900 0.12 985000
dinner bed and breakfast offers 23 90 0.67 97700000
cheap hotel in northampton 92 90 0.94 500000
wedding reception northampton 87 30 0.96 365000
spa days in northamptonshire 67 140 0.86 612000
principal hayley jobs 62 110 0.09 339000
northamptonshire spa 46 50 0.64 733000
dinner bed and breakfast deals edinburgh 67 140 0.78 6090000
dinner bed and breakfast deal 30 30 0.57 59300000
dinner b&b deals 29 110 0.79 51500000
northampton wedding venues 14 140 0.86 106000
wedding fayre glasgow 90 260 0.06 0
budget wedding venues uk 57 40 0.91 1170000
northampton to manchester train 79 50 0.23 584000
dinner b and b deals 47 50 0.67 95800000
tempus bar 13 70 0.13 524000
weddings on a budget uk 78 170 0.85 6950000
accommodation northampton 26 110 0.87 10400000
boutique hotels northampton 7 20 0.83 211000
the wedding wardrobe northampton 92 40 0.13 22000
bed and breakfast in northampton 33 140 0.88 539000
luxury hotels milton keynes 51 40 0.93 418000
nottingham luxury hotels 84 30 0.84 4170000
ph hotels uk 32 40 0.51 44100000
stay and dine deals 42 40 0.8 27300000
luxury hotels in nottingham 85 110 0.85 9210000
spa breaks northamptonshire 49 170 0.84 67000
luxury hotel sheffield 77 50 0.57 1380000
1 night dinner bed and breakfast deals 32 140 0.62 44200000
wedding fayres swindon 70 30 0.19 4000
hotel and dinner deals 96 1000 0.84 145000000
horwood house postcode 60 40 0.1 11000
dinner bed and breakfast deals london 74 70 0.85 41700000
wedding venues on a budget 80 110 0.8 4120000
things to do in northants 44 50 0.03 0
luxury hotels in solihull 77 30 0.71 384000
spa days in northampton 69 50 0.81 468000
bed breakfast and dinner deals 44 70 0.77 111000000
bed and breakfast northampton 33 390 0.87 735000
restaurants in holmes chapel 74 70 0.04 160000
the cutting rooms northampton 63 70 0 28000
spas northampton 56 40 0.78 309000
hotels in northampton town 39 40 0.91 400000
train from northampton to birmingham 66 110 0.24 504000
northampton attractions 20 140 0.06 0
milton hall hotel 61 70 0.05 14700000
principal hayley leeds 82 20 0.11 91000
spa near northampton 79 40 0.55 10400000
northampton accommodation 54 320 0.89 10200000
tempus restaurant manchester 33 110 0.13 8000
train northampton 54 90 0.31 11200000
hall hotels 63 30 0.54 250000000
spa days northampton 87 70 0.88 407000
tortworth court tripadvisor 38 70 0.07 0
northamptonshire places to visit 93 30 0 0
wedding days 88 140 0.07 389000000
luxury hotels in milton keynes 54 30 0.92 475000
st johns hotel solihull gym 98 50 0.44 12000
alpharooms cancellation 55 90 0.02 5000
horwood house conference centre 79 40 0.16 50000
hotels near northampton 20 320 0.81 9330000
places to stay northampton 27 30 0.9 542000
principal hayley head office 85 110 0.05 93000
bed and breakfast in deal 81 40 0.75 135000000
northampton restaurant 77 70 0.13 10800000
wedding fayre milton keynes 91 40 0.25 9000
budget wedding packages 83 320 0.91 6650000
luxury hotels near windsor 93 50 0.82 20000000
northamptonshire things to do 18 70 0.03 0
northampton spa hotel 19 70 0.79 530000
train from birmingham to northampton 47 70 0.14 534000
hotel with dinner 80 50 0.77 392000000
trip advisor northampton 47 40 0.14 450000
spa breaks in northamptonshire 43 70 0.9 67000
groupon northampton 30 720 0.15 249000
hotel and dinner 96 90 0.83 392000000
northampton hotel deals 29 50 0.9 530000
boutique hotels milton keynes 56 30 0.89 200000
sedgemoor drinks 90 260 0 26000
northamptonshire spa days 70 30 0.79 122000
hotels in northampton town centre 32 110 0.82 555000
northampton town hall 61 70 0 908000
hotels in kettering northants 96 30 0.89 61000
bed breakfast dinner deals 44 30 0.77 111000000
cheap hotels northampton town centre 76 30 0.84 114000
tempus restaurant glasgow 50 170 0.05 6000
function rooms northampton 43 140 0.64 86000
chapel brampton golf club 88 20 0 29000
hotels near sedgefield 74 50 0.67 1040000
b&b northampton 40 320 0.86 388000
party venues northampton 20 140 0.79 110000
activities in northampton 24 70 0.3 12700000
things to do in northampton today 24 90 0.16 32000000
northampton spa 65 260 0.62 0
wedding venue northampton 18 90 0.94 145000
banqueting venues 57 20 0.96 462000
function rooms in northampton 41 50 0.52 86000
hotel in northampton town centre 33 30 0.83 1410000
northampton railway station 39 880 0.02 450000
county hall northampton 67 170 0 581000
spa breaks northampton 21 40 0.91 58000
places to visit in northamptonshire 69 320 0.07 3560000
train station northampton 38 210 0.04 8240000
eastwood hall postcode 86 40 0.06 28000
spa northampton 89 260 0.68 0
things to do in northampton uk 21 30 0.03 0
intimate wedding packages uk 99 50 0.86 483000
1 night hotel dinner bed and breakfast deals 37 90 0.73 45300000
brampton halt pub 97 70 0 26000
tortworth court menu 82 140 0.08 20000
party venues in northamptonshire 27 20 0.88 71000
principal hayley york 89 50 0.11 412000
brampton taxi 70 50 0.3 429000
wedding reception venues northampton 22 50 0.76 74000
leeds met open day 64 30 0.36 1360000
dinner bed and breakfast hotel deals 35 110 0.71 116000000
hotels with dinner offers 53 30 0.95 108000000
hayley conference centres 72 70 0.59 149000
wedding venues in dorking 80 20 0.79 26000
party venues northamptonshire 19 30 0.92 71000
hotel stay with dinner 46 90 0.89 221000000
postcode northampton 75 70 0.01 897000
hotels in northampton uk 16 70 0.97 911000
northampton events 89 260 0.09 0
cheap northampton hotels 97 30 0.97 469000
northampton rail station 35 140 0.01 423000
free things to do in northampton 21 50 0.21 13400000
restaurants in brampton 67 30 0.04 1460000
spa hotels in northampton 14 40 0.88 461000
tempus bar glasgow 65 40 0.08 72000
spa day northampton 80 70 0.9 1410000
meeting rooms northampton 22 40 0.94 169000
bed and breakfast near milton keynes 89 40 0.86 538000
cheap hotels in northampton town centre 77 50 0.97 151000
northampton town centre hotels 45 30 0.84 542000
accomodation northampton 27 20 0.91 10200000
northampton uk 90 590 0.06 48900000
brampton train station 29 50 0.01 415000
hotel gift card 85 40 0.8 42400000
northampton conference centre 16 20 0.58 451000
train station in northampton 49 30 0.24 8230000
spa hotel northamptonshire 17 90 0.69 433000
hotels sedgefield 93 50 0.81 364000
hotel dinner bed and breakfast deals 29 260 0.78 0
pitsford hall 60 170 0 117000
luxury hotels in windsor uk 94 20 0.75 1530000
tempus bar and restaurant 14 90 0.08 277000
wedding venues in northamptonshire 32 390 0.84 271000
northamptonshire attractions 24 70 0.04 0
hotels dinner bed and breakfast 45 40 0.69 122000000
northampton cheap hotels 74 50 0.94 470000
blythswood square afternoon tea deals 59 30 0.55 25000
leeds met open days 51 50 0.44 1010000
one night dinner bed and breakfast deals 38 110 0.61 48100000
hotel near northampton 21 30 0.66 18000000
places to stay in northamptonshire 23 20 0.95 1550000
mullberry hall 85 70 0.1 997000
hotel deals with dinner 48 170 0.8 139000000
elm hall hotel 93 140 0.28 771000
hotel with dinner deals 95 90 0.82 133000000
brampton restaurants 90 50 0.07 1290000
lunch in northampton 79 50 0.24 789000
principal hayley cardiff 83 30 0.24 53000
hotel rooms northampton 33 20 0.88 762000
northampton to birmingham 97 880 0.05 19400000
dorking wedding venues 87 40 0.85 27000
tripadvisor selsdon park hotel 36 30 0.15 0
dinner and stay deals 39 90 0.77 121000000
dinner bed and breakfast deals glasgow 54 210 0.84 4170000
bed and breakfast northamptonshire 37 40 0.93 524000
hotel dinner bed and breakfast 51 40 0.53 149000000
train birmingham to northampton 33 40 0.12 534000
things to do northamptonshire 25 480 0.03 0
park hotel northampton 25 90 0.62 1180000
wedding venues dorking 63 40 0.8 27000
spa deals northamptonshire 74 70 0.95 377000
things to do in bicester 94 480 0.04 0
dinner bed and breakfast deals york 70 210 0.65 38800000
bed and breakfast deals 58 90 0.81 247000000
tripadvisor northampton 66 170 0.21 431000
hayley hotels 83 40 0.24 633000
what to do northampton 20 40 0.07 0
luxury hotels near nottingham 50 30 0.75 6760000
de vere venues promo code 77 30 0.04 3000
brampton halt 77 2400 0 143000
hotel dinner deals 96 210 0.82 134000000
bed breakfast and evening meal deals 66 260 0.68 0
bed and breakfast deal 78 50 0.79 134000000
wedding open days 68 110 0.38 147000000
wedding hall 18 320 0.8 45900000
tempest bar 80 30 0.07 1130000
events in northampton 75 210 0.2 0
northamptonshire spas 64 20 0.59 144000
northamptonshire spa hotels 17 30 0.76 405000
hotels in brampton 42 50 0.8 995000
hotel deals uk dinner bed breakfast 48 90 0.83 5490000
b&b in northampton 50 110 0.88 409000
places to visit near northampton 44 90 0.27 0
hotel m1 98 30 0.55 19700000
wotton house gym 88 50 0.14 49000
country hotels near nottingham 99 50 0.67 13400000
northampton open days 33 30 0.52 1530000
luxury hotel nottingham 61 70 0.8 959000
northampton places to visit 40 50 0.06 0
superior bedrooms 67 70 0.6 29000000
hotel and dinner offers 61 30 0.87 157000000
hotel silverlink 65 30 0.36 95000
hotels in milton keynes with swimming pools 99 20 0.82 43000
bed and breakfast milton keynes area 75 40 0.75 439000
2 nights dinner bed and breakfast 64 50 0.61 110000000
hawkstone hall hotel 75 20 0.23 122000
hotel and breakfast deals 61 20 0.81 278000000
northhampton hotels 25 30 0.92 10500000
hotels near northampton train station 13 40 0.78 1270000
spa break northamptonshire 40 40 0.87 62000
how to get to northampton 54 30 0.01 43400000
eastwood hall gym 76 210 0.1 3700000
accommodation in northampton 42 90 0.93 10500000
bed breakfast & evening meal deals 91 30 0.67 8350000
spa northamptonshire 76 320 0.57 717000
breakfast northampton 23 140 0.2 7170000
principal hayley group 69 140 0.06 445000
northampton airport uk 59 50 0.01 10200000
places to stay in northampton 24 70 0.9 1670000
places to go in northampton 63 70 0.03 0
north hampton england 94 40 0 2320000
hotel bed and breakfast deals 64 20 0.78 225000000
wedding reception venues northamptonshire 24 40 0.78 65000
sparkle weddings 32 30 0.06 1950000
things to do bicester 94 50 0.03 0
hotel in northamptonshire 8 30 0.81 21700000
northampton what to do 15 40 0.03 0
hotel deals dinner bed and breakfast 39 30 0.75 108000000
all inclusive wedding packages leeds 73 50 0.85 26000
spa hotels northamptonshire 18 110 0.83 409000
party venues in northampton 21 40 0.88 110000
luxury hotels sheffield 96 90 0.64 1500000
northampton railway 75 50 0.1 1080000
northampton bed and breakfast 40 90 0.93 667000
northampton postcode 82 1000 0 870000
hotel jobs northampton 68 50 0.64 1320000
junction 16 m1 71 170 0 784000
spa days northamptonshire 75 320 0.87 123000
party venue northampton 23 50 0.76 451000
luxury hotels near milton keynes 27 70 0.86 2180000
breakfast in northampton 29 110 0.21 9000000
restaurants near northampton 89 70 0.44 8180000
eating out in northampton 92 40 0.42 1010000
glasgow wedding fayre 96 40 0.02 46000
things to do in northamptonshire 77 880 0.02 0

 

Northampton Hotel Site Audit

 

Running a site audit provides a better insite into any structural issues that need to be rectified within the site. Normal issues found with most local sites relate to : Images, Duplicate Pages, Meta Details

 

Hotels in Northampton Site Audit

 

13 pages have duplicate content issues
5 pages don’t have a unique meta description
4 pages don’t have a unique title
3 wrong pages found in sitemap.xml

93 images have no ALT text
8 pages have no meta description tag
5 pages have no H1 heading on them
3 pages redirect to another page with 302 status code
3 pages have small amount of content (word count)
2 pages have a low text/HTML ratio

 

Northampton Local Organic Search

 

In view of this site audit overview, we are looking at ‘hotels in Northampton’ in local search and how we can position better in organic search.

For hotels and local businesses I always look at Google Local Pages as a quick win. The local Page is appearing for branded search, but not within the local 3 pack. Why Not ?

Local pages provide a massive opportunity for local business to have a branded image in search, if they use Adwords they can utilise location extensions and higher positions within local search.

 

Hotels in Northampton Local Search

 

Clicking through to the local page. It is verified, however it has been ignored. The Page does not contain Logo or Header image ( Branding opportunity lost ).

 

Hotels in Northampton Local business page

 

The crucial part here is the views on the Local Page : 424,975 that is a lot of people who have viewed the page and or images on the page.

Leverage reviews, make it part of you follow up and customer surveys. Local reviews are a ranking factor within local 7 pack listings. The hotel uses an external review company for offsite reviews, however this free and ranking resource has been overlooked.

 

Local SEO Recommendations

 

  • Take control of the Local Page : Logo & Header.
  • Add Information Details about the Hotel – currently empty
  • Add updated Images
  • Connect to the site: either rel=publisher or a link in footer or on location page.

Start Engaging – capture some of that lost 424,975 views.

 

Hotels Page Properties

 

Title seems fine. Do we need to include PH Hotels in the title ?, potential loss of real estate.

Luxury Hotel in Northampton | Sedgebrook Hall | PH Hotels

Description is accurate and reads well, but the main opportunity, Hotel in Northampton has been lost between title and the description.

 

Hotels in Northampton On Page Site Content

 

Hotels Schema Markup

 

Well done on this, but a little incorrect.

type: http://schema.org/postaladdress

property:

name: Sedgebrook Hall
streetaddress: Chapel Brampton
addresslocality:Northampton
postalcode: NN6 8BD
addresscountry: England, UK
telephone: +44 (0) 1604 821 666

 

They have included the name of the hotel with the postal address, I would markup the name with schema.org/Hotel and remove the name from the schema.org/postaladdress markup.

<div itemscope itemtype=”http://schema.org/Hotel”>
<span itemprop=”name”> Hotel Name </span>
<link itemprop=”url” href=”http://www. your web address “>
<span itemprop=”description”> Succinct Description for Hotel </span>

<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”> Street Address </span>
<span itemprop=”addressLocality”> Town </span>,
<span itemprop=”addressRegion”> County </span>
<span itemprop=”postalCode”> Post Code</span>
</div>
 
Phone: <span itemprop=”telephone”> Telephone Number </span>
Fax:<span itemprop=”faxNumber”> Fax Number </span>,
E-mail: <span itemprop=”email”> Main Email Address </span>
</div>

 

Find: Hotel Schema

 

On Page Recommendations

 

Check all sites pages, Titles & Descriptions, as some titles are inconsistent. Some end correctly with | Sedgebrook Hotel and some end in | PH Hotels

Markup the reviews on home page, using an external capture is great, but loosing the equity that they have paid for.

 

Developer Tools

 

Leverage tools within Webmaster Tools, thats what they are there for.

 

Hotels in Northampton Page Speed

 

Check your sites robots.txt files. You can use fetch & render within webmaster tools to give you a clear indication what Google can retrieve from the sites pages.

 

Hotels in Northampton Robots

 

Page speed increases your crawl rate, which increases the time search engines spend on your site, rather then trying to find files they need. Leverage all the speed you can.

 

Hotels in Northampton external CSS

 

Local Business Citations

 

The majority of links pointing to the site are from wedding photographers, well done. Local citations will help the site and its local Northampton visibility and the crucial local page listing. The rest of local citations are from OTA’s that the site uses.

 

See: Northampton Business Citations

 

Just how important is Local SEO and optimising for Local search?

 

43 percent of the overall query volume coming from Google (mobile and PC) carried a local search query.

 

Connecting Local searches with Local business makes business sense!

 

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