The hotel market, local or otherwise, is one of the most competitive online spaces to compete in. This local Northampton SEO audit looks at the market space “hotels in Northampton” to see how a local hotel can compete against OTA’s ( Online Travel Agents ).
This SEO audit will also be useful to other local Northampton businesses and the same strategy can be applied.
This SEO audit is the first stage in the process of gaining ground over online competitors and not an ongoing SEO process.
I have not singled out any Northampton hotel on purpose, the hotel I dissect is the closest independent hotel that could tip over to Page 1 with the proper SEO guidance.
This SEO audit purely looks at the Home page
Northampton Hotel SEO Site Audit
Is certainly worth fighting for, the monthly potential traffic is nothing to be sniffed at. Understanding potential traffic, current positions and the competition is crucial to planning any SEO strategy
Hotels in Northampton: Phrase Match Report
| Keyword | Search Volume | CPC | Competition | Number of Results |
| hotels in northampton | 2900 | 1.41 | 0.79 | 10300000 |
| hilton northampton | 2900 | 0.26 | 0.17 | 296000 |
| premier inn northampton | 2900 | 0.36 | 0.15 | 373000 |
| holiday inn northampton | 2900 | 0.28 | 0.2 | 466000 |
| travelodge northampton | 2900 | 0.34 | 0.19 | 335000 |
| ibis northampton | 2400 | 0.55 | 0.39 | 345000 |
| park inn northampton | 2400 | 1.35 | 0.22 | 476000 |
| hotels northampton | 1600 | 1.27 | 0.77 | 90200000 |
| marriott northampton | 1300 | 0.17 | 0.15 | 26000000 |
| marriott hotel northampton | 1000 | 0.25 | 0.14 | 371000 |
| hilton hotel northampton | 1000 | 0.24 | 0.27 | 433000 |
| ibis hotel northampton | 1000 | 1.15 | 0.44 | 95000 |
| holiday inn express northampton | 1000 | 0.47 | 0.15 | 19600000 |
| hotel northampton | 590 | 1.39 | 0.77 | 18300000 |
| cheap hotels in northampton | 480 | 1.35 | 0.88 | 475000 |
| northampton marriott | 390 | 0.17 | 0.12 | 397000 |
| hotels in northamptonshire | 390 | 1.65 | 0.77 | 566000 |
| cheap hotels northampton | 390 | 0.86 | 0.87 | 480000 |
| travel lodge northampton | 320 | 0.37 | 0.21 | 336000 |
| my vue northampton | 320 | 0 | 0 | 26000 |
| hotel in northampton | 320 | 1.39 | 0.79 | 17600000 |
| park inn hotel northampton | 320 | 0.47 | 0.15 | 300000 |
| northampton accommodation | 320 | 1.86 | 0.81 | 10600000 |
| northampton travelodge | 320 | 0.44 | 0.25 | 335000 |
| northampton hotel | 320 | 1.73 | 0.74 | 18300000 |
| northampton hilton | 320 | 0.26 | 0.17 | 796000 |
| hotels near northampton | 260 | 1.94 | 0.77 | 10400000 |
| park inn by radisson northampton | 260 | 0.72 | 0.08 | 138000 |
| northampton premier inn | 210 | 0.23 | 0.18 | 372000 |
| hotels northamptonshire | 210 | 1.57 | 0.79 | 819000 |
| cheap hotel northampton | 170 | 0.75 | 0.82 | 743000 |
| northampton city centre | 170 | 0 | 0.07 | 5310000 |
OTA’s dominate the first page, including 5 out of the local 7 pack.
Why do OTA’s domiate search results ?
OTA’s benefit from the entire sites authority on their local page. They may also have thousands of properties within their Local Regional category, often creating a lot more authorative content then the local hotel.
Northampton Hotels Domain Overview |
For a prominent hotel, the traffic seems very low ( this is an external audit tool ). Links are quite thin and the dip in rankings around Dec 2013 need to be looked at closer.
Hotels Organic Search Positions
There are 65 keywords creating the 245 monthly visits. The majority of these organic search positions are variations of: Hotels in, Luxury Hotels in, Hotels near .
The second set is: Things to do in, What to do in.
The third set is: Weddings in, Wedding venues in,
Fourth set is: Spa in, day Spa in.
These can all be expanded upon when we look at site pages and how they are structured and look for existing and new opportunities.
| Keyword | Position | Search Volume | Competition | Number of Results |
| sedgebrook hall | 1 | 3600 | 0.16 | 86000 |
| sedgebrook hall northampton | 1 | 320 | 0.2 | 62000 |
| sedgebrook | 1 | 170 | 0.02 | 256000 |
| sedgebrook hall hotel | 1 | 140 | 0.25 | 67000 |
| afternoon tea northamptonshire | 5 | 1000 | 0.49 | 129000 |
| sedgwick hall | 1 | 90 | 0.14 | 761000 |
| sedgebrook hall northampton | 2 | 320 | 0.2 | 62000 |
| sedgebrook hall chapel brampton | 1 | 50 | 0.2 | 41000 |
| sedgebrook hall wedding | 1 | 70 | 0.18 | 136000 |
| sedgebrook hotel | 1 | 40 | 0.28 | 90000 |
| afternoon tea northampton | 5 | 480 | 0.58 | 298000 |
| sedgebrook hall weddings | 1 | 50 | 0.15 | 7000 |
| sedgebrook hall hotel northampton | 1 | 50 | 0.37 | 60000 |
| chapel brampton | 6 | 390 | 0.06 | 242000 |
| sedgbrook hall | 1 | 40 | 0.16 | 75000 |
| sedgewick hall | 1 | 30 | 0.19 | 728000 |
| sedgwick hall northampton | 1 | 30 | 0.26 | 192000 |
| afternoon tea in northamptonshire | 5 | 260 | 0.61 | 0 |
| dinner bed and breakfast deals | 19 | 4400 | 0.72 | 117000000 |
| sedgebrook hall hotel | 3 | 140 | 0.25 | 67000 |
| afternoon tea in northampton | 3 | 140 | 0.62 | 202000 |
| things to do in northampton | 17 | 2900 | 0.05 | 0 |
| sedgebrook hall wedding | 2 | 70 | 0.18 | 136000 |
| hotels in northampton | 20 | 2900 | 0.87 | 10300000 |
| sedgebrook hall weddings | 2 | 50 | 0.15 | 7000 |
| sedgebrook hall wedding | 3 | 70 | 0.18 | 136000 |
| wedding packages northamptonshire | 3 | 70 | 0.92 | 54000 |
| sedgebrook hall hotel northampton | 2 | 50 | 0.37 | 60000 |
| hotels northamptonshire | 8 | 210 | 0.87 | 55400000 |
| northamptonshire hotels | 7 | 140 | 0.87 | 835000 |
| sedgebrook hall weddings | 3 | 50 | 0.15 | 7000 |
| wedding packages northampton | 3 | 40 | 0.97 | 69000 |
| hotels in northamptonshire | 13 | 390 | 0.87 | 527000 |
| northampton hotels | 23 | 1600 | 0.85 | 10200000 |
| northampton train station | 35 | 3600 | 0.06 | 8450000 |
| sedgewick hotel | 11 | 50 | 0.15 | 133000 |
| hotel northampton | 19 | 720 | 0.9 | 17000000 |
| hotel northamptonshire | 7 | 50 | 0.91 | 3170000 |
| northampton afternoon tea | 5 | 50 | 0.54 | 203000 |
| wedding fairs northamptonshire | 8 | 70 | 0.23 | 37000 |
| luxury hotels northamptonshire | 8 | 70 | 0.72 | 347000 |
| northampton conference | 6 | 40 | 0.21 | 10700000 |
| weddings northampton | 4 | 40 | 0.71 | 769000 |
| hotels northampton | 23 | 1600 | 0.89 | 10200000 |
| wedding venues northamptonshire | 22 | 880 | 0.86 | 151000 |
| tempus restaurant | 16 | 320 | 0.16 | 156000 |
| northamptonshire wedding venues | 15 | 210 | 0.86 | 151000 |
| country hotels northamptonshire | 4 | 20 | 0.74 | 457000 |
| wedding northampton | 9 | 40 | 0.51 | 991000 |
| boutique hotels northamptonshire | 8 | 50 | 0.88 | 2650000 |
| northampton venues | 5 | 30 | 0.7 | 733000 |
| venues in northampton | 11 | 40 | 0.7 | 726000 |
| northamptonshire afternoon tea | 5 | 30 | 0.57 | 130000 |
| weddings northamptonshire | 9 | 50 | 0.94 | 481000 |
| wedding venues northampton | 15 | 320 | 0.83 | 106000 |
| luxury hotel northamptonshire | 5 | 30 | 0.56 | 204000 |
| luxury hotels in northamptonshire | 8 | 40 | 0.59 | 1560000 |
| northampton hotel | 17 | 390 | 0.87 | 17600000 |
| tempus | 38 | 1600 | 0.02 | 41700000 |
| what to do in northampton | 17 | 390 | 0.05 | 0 |
| wedding venue northamptonshire | 15 | 210 | 0.81 | 167000 |
| best afternoon tea in northamptonshire | 7 | 30 | 0.36 | 91000 |
| wedding venues in northampton | 12 | 140 | 0.86 | 107000 |
| hotel deals milton keynes | 77 | 40 | 0.88 | 469000 |
| attractions in northampton | 17 | 70 | 0.07 | 0 |
| spa in northamptonshire | 58 | 110 | 0.81 | 2860000 |
| ph hotel | 43 | 170 | 0.1 | 136000000 |
| cranage hall gym | 95 | 210 | 0.14 | 24000 |
| hotels with dinner deals | 45 | 50 | 0.97 | 119000000 |
| spa hotels near silverstone | 71 | 20 | 0.84 | 231000 |
| events in northampton today | 81 | 30 | 0.2 | 29800000 |
| manor house northampton | 89 | 40 | 0 | 502000 |
| northampton spa deals | 73 | 20 | 0.94 | 631000 |
| northampton hotels town centre | 52 | 30 | 0.86 | 354000 |
| spa hotel northampton | 15 | 50 | 0.79 | 531000 |
| dinner bed and breakfast | 59 | 390 | 0.59 | 222000000 |
| hall wedding venues | 47 | 20 | 0.81 | 7400000 |
| principal hayley swindon | 29 | 20 | 0.13 | 19000 |
| bed breakfast and dinner hotel deals | 29 | 50 | 0.85 | 113000000 |
| northampton station | 36 | 880 | 0.04 | 17500000 |
| northampton rail | 58 | 30 | 0.1 | 604000 |
| luxury hotels near leeds | 77 | 50 | 0.57 | 10300000 |
| corporate venues | 24 | 30 | 0.99 | 56700000 |
| things to do near bicester village | 77 | 70 | 0.07 | 0 |
| dinner and hotel | 61 | 50 | 0.73 | 410000000 |
| spa hotels northampton | 15 | 40 | 0.76 | 461000 |
| northampton train station number | 56 | 40 | 0.03 | 436000 |
| rushden hall hotel | 59 | 30 | 0.21 | 168000 |
| rooms in northampton | 41 | 50 | 0.72 | 9150000 |
| northampton accomodation | 54 | 50 | 0.81 | 10200000 |
| selsdon park hotel spa deals | 86 | 30 | 0.84 | 27000 |
| luxury hotels nottingham | 75 | 140 | 0.83 | 3990000 |
| cheap hotels in northamptonshire | 63 | 30 | 0.98 | 372000 |
| country house hotels near leeds | 67 | 30 | 0.74 | 13100000 |
| principal hayley hotels | 82 | 590 | 0.1 | 351000 |
| 2 night dinner bed and breakfast deals | 71 | 170 | 0.6 | 703000000 |
| hotel sedgefield | 82 | 20 | 0.56 | 1130000 |
| tempus restaurant edinburgh | 56 | 40 | 0.02 | 6000 |
| attractions near northampton | 31 | 30 | 0.14 | 0 |
| dinner and breakfast hotel deals | 63 | 40 | 0.83 | 117000000 |
| principal hayley careers | 37 | 30 | 0.02 | 135000 |
| things to see in northampton | 17 | 40 | 0.02 | 0 |
| rooms northampton | 22 | 30 | 0.5 | 9100000 |
| wedding northamptonshire | 12 | 30 | 0.79 | 869000 |
| things to do in northamptonshire today | 21 | 70 | 0.13 | 2830000 |
| cotswold dinner bed and breakfast deals | 75 | 30 | 0.88 | 229000 |
| what to see in northampton | 23 | 40 | 0.11 | 0 |
| dinner bed & breakfast deals | 36 | 110 | 0.77 | 7780000 |
| b and b in northampton | 65 | 30 | 0.88 | 42500000 |
| hotel dinner and breakfast deals | 47 | 110 | 0.79 | 125000000 |
| sedgwick house | 78 | 70 | 0 | 2290000 |
| hotels around northampton | 17 | 20 | 1 | 10100000 |
| train northampton to birmingham | 59 | 70 | 0.27 | 534000 |
| northampton station postcode | 32 | 110 | 0.01 | 288000 |
| market harborough hotels luxury | 17 | 30 | 0.59 | 80000 |
| tempus bar edinburgh | 98 | 140 | 0.05 | 93000 |
| wedding venues in edinburgh on a budget | 79 | 90 | 0.87 | 102000 |
| bed and breakfast offers | 92 | 20 | 0.87 | 211000000 |
| principal hayley harrogate | 50 | 40 | 0.08 | 22000 |
| brook house hotel | 95 | 170 | 0.19 | 6180000 |
| kenwood hall weddings | 86 | 90 | 0.31 | 28000 |
| restaurant in northampton | 84 | 110 | 0.29 | 10400000 |
| hotels northampton uk | 18 | 40 | 0.9 | 923000 |
| spas northamptonshire | 41 | 90 | 0.53 | 144000 |
| northampton to birmingham train | 47 | 140 | 0.19 | 535000 |
| chapel brampton pub | 83 | 70 | 0.02 | 37000 |
| luxury hotels near sheffield | 68 | 30 | 0.59 | 3710000 |
| groupon solihull | 88 | 40 | 0.21 | 45000 |
| hotels northampton town centre | 50 | 70 | 0.76 | 355000 |
| hotel in northampton | 21 | 320 | 0.91 | 17100000 |
| airports near northampton | 43 | 40 | 0.01 | 426000 |
| principle hayley hotels | 74 | 40 | 0.09 | 346000 |
| cranage hall postcode | 62 | 90 | 0.08 | 9000 |
| b&b northamptonshire | 56 | 40 | 0.91 | 847000 |
| birmingham to northampton | 66 | 880 | 0.02 | 19500000 |
| northhampton uk | 97 | 50 | 0.06 | 47200000 |
| tripadvisor tortworth court | 37 | 30 | 0.12 | 0 |
| cheap hotels in northampton | 68 | 480 | 0.95 | 457000 |
| dinner and hotel deals | 77 | 260 | 0.9 | 0 |
| tempus bar manchester | 64 | 50 | 0.12 | 102000 |
| spa in northampton | 92 | 140 | 0.75 | 10300000 |
| hotels with wet rooms | 95 | 30 | 0.28 | 1690000 |
| spas in northamptonshire | 54 | 210 | 0.66 | 328000 |
| brampton golf club northampton | 93 | 40 | 0.03 | 47000 |
| george hotel edinburgh afternoon tea | 86 | 30 | 0.47 | 109000 |
| spas in northampton | 67 | 110 | 0.72 | 298000 |
| northampton breakfast | 18 | 30 | 0.1 | 7170000 |
| cheap hotels northamptonshire | 79 | 30 | 0.9 | 429000 |
| things to do in northamptonshire this weekend | 35 | 90 | 0.17 | 1380000 |
| northampton things to do | 18 | 260 | 0.04 | 0 |
| bramptons | 49 | 1000 | 0 | 44000 |
| northampton wedding venue | 15 | 30 | 0.95 | 145000 |
| northampton train station postcode | 33 | 480 | 0.01 | 102000 |
| tempus grand central | 73 | 90 | 0.01 | 77000 |
| all wedding fayres | 83 | 20 | 0 | 140000 |
| hall wedding | 80 | 20 | 0.4 | 166000000 |
| cutting rooms northampton | 68 | 110 | 0.02 | 29000 |
| hotels brampton | 26 | 30 | 0.86 | 1100000 |
| luxury hotel milton keynes | 35 | 20 | 0.73 | 210000 |
| brampton hotels | 31 | 70 | 0.75 | 1100000 |
| afternoon tea croydon | 80 | 170 | 0.49 | 194000 |
| dinner bed breakfast deals | 40 | 210 | 0.7 | 7480000 |
| wedding fayres sheffield | 76 | 50 | 0.24 | 11000 |
| dinner bed breakfast | 41 | 50 | 0.61 | 17000000 |
| spa hotels near milton keynes | 97 | 70 | 0.76 | 514000 |
| eastwood hall weddings | 71 | 110 | 0.31 | 78000 |
| train to northampton | 77 | 320 | 0.29 | 12000000 |
| cheap bed and breakfast northampton | 93 | 30 | 0.88 | 371000 |
| principal hayley hotel | 59 | 30 | 0.08 | 406000 |
| things to do in northampton this weekend | 33 | 140 | 0.15 | 2240000 |
| hotels in sedgefield | 99 | 110 | 0.85 | 624000 |
| hotels near birmingham international train station | 92 | 70 | 0.73 | 2010000 |
| rushden hall spa | 59 | 50 | 0.03 | 161000 |
| view northampton | 51 | 70 | 0 | 44100000 |
| attractions in northamptonshire | 55 | 40 | 0.03 | 0 |
| wedding fayre swindon | 88 | 30 | 0.14 | 10000 |
| places to visit in northampton | 39 | 90 | 0.02 | 6890000 |
| house northampton | 99 | 30 | 0.3 | 37800000 |
| northampton railway station postcode | 16 | 90 | 0 | 57000 |
| what is there to do in northampton | 21 | 30 | 0.01 | 0 |
| northampton to nottingham train | 53 | 40 | 0.17 | 487000 |
| fayre and square northampton | 76 | 140 | 0.02 | 33000 |
| wedding fairs oxfordshire | 78 | 70 | 0.29 | 40000 |
| wedding fayres edinburgh | 89 | 40 | 0.27 | 18000 |
| wedding venue with chapel | 85 | 40 | 0.58 | 1710000 |
| northampton hotels uk | 18 | 20 | 0.93 | 945000 |
| wedding sparkle | 31 | 50 | 0.47 | 14600000 |
| wedding venue dorking | 91 | 30 | 0.7 | 32000 |
| hotels with dinner bed and breakfast | 48 | 40 | 0.88 | 122000000 |
| things to do northampton | 18 | 260 | 0.02 | 0 |
| ph hotels york | 43 | 20 | 0.56 | 20300000 |
| hotel jobs in northampton | 76 | 30 | 0.83 | 1380000 |
| things to do around northampton | 27 | 70 | 0.09 | 0 |
| hotels with dinner bed and breakfast offers | 31 | 40 | 0.74 | 72500000 |
| northampton train | 55 | 140 | 0.26 | 11700000 |
| brooke hotel | 89 | 40 | 0.12 | 25500000 |
| cheap rooms northampton | 99 | 30 | 0.89 | 441000 |
| wedding reception venues in northamptonshire | 85 | 30 | 0.92 | 146000 |
| cheap hotels northampton | 83 | 390 | 0.94 | 483000 |
| what to do in northamptonshire | 89 | 110 | 0.06 | 0 |
| hotel dinner bed and breakfast offers | 32 | 50 | 0.76 | 85700000 |
| hayley conference centre eastwood | 92 | 20 | 0.13 | 5000 |
| things to do near northampton | 28 | 170 | 0.1 | 0 |
| afternoon tea blythswood hotel | 84 | 30 | 0.08 | 31000 |
| wedding on a budget uk | 85 | 210 | 0.7 | 56900000 |
| wedding fayres oxfordshire | 45 | 30 | 0.36 | 11000 |
| dinner bed and breakfast deals uk | 86 | 70 | 0.8 | 65600000 |
| birmingham to northampton train | 36 | 70 | 0.1 | 534000 |
| afternoon tea breaks | 27 | 30 | 0.71 | 1590000 |
| wedding venues northants | 13 | 40 | 0.81 | 26000 |
| principal hotels | 59 | 90 | 0.18 | 81500000 |
| tempest restaurant | 18 | 30 | 0.01 | 637000 |
| wedding venues on a budget uk | 46 | 20 | 0.88 | 916000 |
| spa hotels in northamptonshire | 16 | 90 | 0.86 | 402000 |
| mulberry hall | 96 | 1900 | 0.12 | 985000 |
| dinner bed and breakfast offers | 23 | 90 | 0.67 | 97700000 |
| cheap hotel in northampton | 92 | 90 | 0.94 | 500000 |
| wedding reception northampton | 87 | 30 | 0.96 | 365000 |
| spa days in northamptonshire | 67 | 140 | 0.86 | 612000 |
| principal hayley jobs | 62 | 110 | 0.09 | 339000 |
| northamptonshire spa | 46 | 50 | 0.64 | 733000 |
| dinner bed and breakfast deals edinburgh | 67 | 140 | 0.78 | 6090000 |
| dinner bed and breakfast deal | 30 | 30 | 0.57 | 59300000 |
| dinner b&b deals | 29 | 110 | 0.79 | 51500000 |
| northampton wedding venues | 14 | 140 | 0.86 | 106000 |
| wedding fayre glasgow | 90 | 260 | 0.06 | 0 |
| budget wedding venues uk | 57 | 40 | 0.91 | 1170000 |
| northampton to manchester train | 79 | 50 | 0.23 | 584000 |
| dinner b and b deals | 47 | 50 | 0.67 | 95800000 |
| tempus bar | 13 | 70 | 0.13 | 524000 |
| weddings on a budget uk | 78 | 170 | 0.85 | 6950000 |
| accommodation northampton | 26 | 110 | 0.87 | 10400000 |
| boutique hotels northampton | 7 | 20 | 0.83 | 211000 |
| the wedding wardrobe northampton | 92 | 40 | 0.13 | 22000 |
| bed and breakfast in northampton | 33 | 140 | 0.88 | 539000 |
| luxury hotels milton keynes | 51 | 40 | 0.93 | 418000 |
| nottingham luxury hotels | 84 | 30 | 0.84 | 4170000 |
| ph hotels uk | 32 | 40 | 0.51 | 44100000 |
| stay and dine deals | 42 | 40 | 0.8 | 27300000 |
| luxury hotels in nottingham | 85 | 110 | 0.85 | 9210000 |
| spa breaks northamptonshire | 49 | 170 | 0.84 | 67000 |
| luxury hotel sheffield | 77 | 50 | 0.57 | 1380000 |
| 1 night dinner bed and breakfast deals | 32 | 140 | 0.62 | 44200000 |
| wedding fayres swindon | 70 | 30 | 0.19 | 4000 |
| hotel and dinner deals | 96 | 1000 | 0.84 | 145000000 |
| horwood house postcode | 60 | 40 | 0.1 | 11000 |
| dinner bed and breakfast deals london | 74 | 70 | 0.85 | 41700000 |
| wedding venues on a budget | 80 | 110 | 0.8 | 4120000 |
| things to do in northants | 44 | 50 | 0.03 | 0 |
| luxury hotels in solihull | 77 | 30 | 0.71 | 384000 |
| spa days in northampton | 69 | 50 | 0.81 | 468000 |
| bed breakfast and dinner deals | 44 | 70 | 0.77 | 111000000 |
| bed and breakfast northampton | 33 | 390 | 0.87 | 735000 |
| restaurants in holmes chapel | 74 | 70 | 0.04 | 160000 |
| the cutting rooms northampton | 63 | 70 | 0 | 28000 |
| spas northampton | 56 | 40 | 0.78 | 309000 |
| hotels in northampton town | 39 | 40 | 0.91 | 400000 |
| train from northampton to birmingham | 66 | 110 | 0.24 | 504000 |
| northampton attractions | 20 | 140 | 0.06 | 0 |
| milton hall hotel | 61 | 70 | 0.05 | 14700000 |
| principal hayley leeds | 82 | 20 | 0.11 | 91000 |
| spa near northampton | 79 | 40 | 0.55 | 10400000 |
| northampton accommodation | 54 | 320 | 0.89 | 10200000 |
| tempus restaurant manchester | 33 | 110 | 0.13 | 8000 |
| train northampton | 54 | 90 | 0.31 | 11200000 |
| hall hotels | 63 | 30 | 0.54 | 250000000 |
| spa days northampton | 87 | 70 | 0.88 | 407000 |
| tortworth court tripadvisor | 38 | 70 | 0.07 | 0 |
| northamptonshire places to visit | 93 | 30 | 0 | 0 |
| wedding days | 88 | 140 | 0.07 | 389000000 |
| luxury hotels in milton keynes | 54 | 30 | 0.92 | 475000 |
| st johns hotel solihull gym | 98 | 50 | 0.44 | 12000 |
| alpharooms cancellation | 55 | 90 | 0.02 | 5000 |
| horwood house conference centre | 79 | 40 | 0.16 | 50000 |
| hotels near northampton | 20 | 320 | 0.81 | 9330000 |
| places to stay northampton | 27 | 30 | 0.9 | 542000 |
| principal hayley head office | 85 | 110 | 0.05 | 93000 |
| bed and breakfast in deal | 81 | 40 | 0.75 | 135000000 |
| northampton restaurant | 77 | 70 | 0.13 | 10800000 |
| wedding fayre milton keynes | 91 | 40 | 0.25 | 9000 |
| budget wedding packages | 83 | 320 | 0.91 | 6650000 |
| luxury hotels near windsor | 93 | 50 | 0.82 | 20000000 |
| northamptonshire things to do | 18 | 70 | 0.03 | 0 |
| northampton spa hotel | 19 | 70 | 0.79 | 530000 |
| train from birmingham to northampton | 47 | 70 | 0.14 | 534000 |
| hotel with dinner | 80 | 50 | 0.77 | 392000000 |
| trip advisor northampton | 47 | 40 | 0.14 | 450000 |
| spa breaks in northamptonshire | 43 | 70 | 0.9 | 67000 |
| groupon northampton | 30 | 720 | 0.15 | 249000 |
| hotel and dinner | 96 | 90 | 0.83 | 392000000 |
| northampton hotel deals | 29 | 50 | 0.9 | 530000 |
| boutique hotels milton keynes | 56 | 30 | 0.89 | 200000 |
| sedgemoor drinks | 90 | 260 | 0 | 26000 |
| northamptonshire spa days | 70 | 30 | 0.79 | 122000 |
| hotels in northampton town centre | 32 | 110 | 0.82 | 555000 |
| northampton town hall | 61 | 70 | 0 | 908000 |
| hotels in kettering northants | 96 | 30 | 0.89 | 61000 |
| bed breakfast dinner deals | 44 | 30 | 0.77 | 111000000 |
| cheap hotels northampton town centre | 76 | 30 | 0.84 | 114000 |
| tempus restaurant glasgow | 50 | 170 | 0.05 | 6000 |
| function rooms northampton | 43 | 140 | 0.64 | 86000 |
| chapel brampton golf club | 88 | 20 | 0 | 29000 |
| hotels near sedgefield | 74 | 50 | 0.67 | 1040000 |
| b&b northampton | 40 | 320 | 0.86 | 388000 |
| party venues northampton | 20 | 140 | 0.79 | 110000 |
| activities in northampton | 24 | 70 | 0.3 | 12700000 |
| things to do in northampton today | 24 | 90 | 0.16 | 32000000 |
| northampton spa | 65 | 260 | 0.62 | 0 |
| wedding venue northampton | 18 | 90 | 0.94 | 145000 |
| banqueting venues | 57 | 20 | 0.96 | 462000 |
| function rooms in northampton | 41 | 50 | 0.52 | 86000 |
| hotel in northampton town centre | 33 | 30 | 0.83 | 1410000 |
| northampton railway station | 39 | 880 | 0.02 | 450000 |
| county hall northampton | 67 | 170 | 0 | 581000 |
| spa breaks northampton | 21 | 40 | 0.91 | 58000 |
| places to visit in northamptonshire | 69 | 320 | 0.07 | 3560000 |
| train station northampton | 38 | 210 | 0.04 | 8240000 |
| eastwood hall postcode | 86 | 40 | 0.06 | 28000 |
| spa northampton | 89 | 260 | 0.68 | 0 |
| things to do in northampton uk | 21 | 30 | 0.03 | 0 |
| intimate wedding packages uk | 99 | 50 | 0.86 | 483000 |
| 1 night hotel dinner bed and breakfast deals | 37 | 90 | 0.73 | 45300000 |
| brampton halt pub | 97 | 70 | 0 | 26000 |
| tortworth court menu | 82 | 140 | 0.08 | 20000 |
| party venues in northamptonshire | 27 | 20 | 0.88 | 71000 |
| principal hayley york | 89 | 50 | 0.11 | 412000 |
| brampton taxi | 70 | 50 | 0.3 | 429000 |
| wedding reception venues northampton | 22 | 50 | 0.76 | 74000 |
| leeds met open day | 64 | 30 | 0.36 | 1360000 |
| dinner bed and breakfast hotel deals | 35 | 110 | 0.71 | 116000000 |
| hotels with dinner offers | 53 | 30 | 0.95 | 108000000 |
| hayley conference centres | 72 | 70 | 0.59 | 149000 |
| wedding venues in dorking | 80 | 20 | 0.79 | 26000 |
| party venues northamptonshire | 19 | 30 | 0.92 | 71000 |
| hotel stay with dinner | 46 | 90 | 0.89 | 221000000 |
| postcode northampton | 75 | 70 | 0.01 | 897000 |
| hotels in northampton uk | 16 | 70 | 0.97 | 911000 |
| northampton events | 89 | 260 | 0.09 | 0 |
| cheap northampton hotels | 97 | 30 | 0.97 | 469000 |
| northampton rail station | 35 | 140 | 0.01 | 423000 |
| free things to do in northampton | 21 | 50 | 0.21 | 13400000 |
| restaurants in brampton | 67 | 30 | 0.04 | 1460000 |
| spa hotels in northampton | 14 | 40 | 0.88 | 461000 |
| tempus bar glasgow | 65 | 40 | 0.08 | 72000 |
| spa day northampton | 80 | 70 | 0.9 | 1410000 |
| meeting rooms northampton | 22 | 40 | 0.94 | 169000 |
| bed and breakfast near milton keynes | 89 | 40 | 0.86 | 538000 |
| cheap hotels in northampton town centre | 77 | 50 | 0.97 | 151000 |
| northampton town centre hotels | 45 | 30 | 0.84 | 542000 |
| accomodation northampton | 27 | 20 | 0.91 | 10200000 |
| northampton uk | 90 | 590 | 0.06 | 48900000 |
| brampton train station | 29 | 50 | 0.01 | 415000 |
| hotel gift card | 85 | 40 | 0.8 | 42400000 |
| northampton conference centre | 16 | 20 | 0.58 | 451000 |
| train station in northampton | 49 | 30 | 0.24 | 8230000 |
| spa hotel northamptonshire | 17 | 90 | 0.69 | 433000 |
| hotels sedgefield | 93 | 50 | 0.81 | 364000 |
| hotel dinner bed and breakfast deals | 29 | 260 | 0.78 | 0 |
| pitsford hall | 60 | 170 | 0 | 117000 |
| luxury hotels in windsor uk | 94 | 20 | 0.75 | 1530000 |
| tempus bar and restaurant | 14 | 90 | 0.08 | 277000 |
| wedding venues in northamptonshire | 32 | 390 | 0.84 | 271000 |
| northamptonshire attractions | 24 | 70 | 0.04 | 0 |
| hotels dinner bed and breakfast | 45 | 40 | 0.69 | 122000000 |
| northampton cheap hotels | 74 | 50 | 0.94 | 470000 |
| blythswood square afternoon tea deals | 59 | 30 | 0.55 | 25000 |
| leeds met open days | 51 | 50 | 0.44 | 1010000 |
| one night dinner bed and breakfast deals | 38 | 110 | 0.61 | 48100000 |
| hotel near northampton | 21 | 30 | 0.66 | 18000000 |
| places to stay in northamptonshire | 23 | 20 | 0.95 | 1550000 |
| mullberry hall | 85 | 70 | 0.1 | 997000 |
| hotel deals with dinner | 48 | 170 | 0.8 | 139000000 |
| elm hall hotel | 93 | 140 | 0.28 | 771000 |
| hotel with dinner deals | 95 | 90 | 0.82 | 133000000 |
| brampton restaurants | 90 | 50 | 0.07 | 1290000 |
| lunch in northampton | 79 | 50 | 0.24 | 789000 |
| principal hayley cardiff | 83 | 30 | 0.24 | 53000 |
| hotel rooms northampton | 33 | 20 | 0.88 | 762000 |
| northampton to birmingham | 97 | 880 | 0.05 | 19400000 |
| dorking wedding venues | 87 | 40 | 0.85 | 27000 |
| tripadvisor selsdon park hotel | 36 | 30 | 0.15 | 0 |
| dinner and stay deals | 39 | 90 | 0.77 | 121000000 |
| dinner bed and breakfast deals glasgow | 54 | 210 | 0.84 | 4170000 |
| bed and breakfast northamptonshire | 37 | 40 | 0.93 | 524000 |
| hotel dinner bed and breakfast | 51 | 40 | 0.53 | 149000000 |
| train birmingham to northampton | 33 | 40 | 0.12 | 534000 |
| things to do northamptonshire | 25 | 480 | 0.03 | 0 |
| park hotel northampton | 25 | 90 | 0.62 | 1180000 |
| wedding venues dorking | 63 | 40 | 0.8 | 27000 |
| spa deals northamptonshire | 74 | 70 | 0.95 | 377000 |
| things to do in bicester | 94 | 480 | 0.04 | 0 |
| dinner bed and breakfast deals york | 70 | 210 | 0.65 | 38800000 |
| bed and breakfast deals | 58 | 90 | 0.81 | 247000000 |
| tripadvisor northampton | 66 | 170 | 0.21 | 431000 |
| hayley hotels | 83 | 40 | 0.24 | 633000 |
| what to do northampton | 20 | 40 | 0.07 | 0 |
| luxury hotels near nottingham | 50 | 30 | 0.75 | 6760000 |
| de vere venues promo code | 77 | 30 | 0.04 | 3000 |
| brampton halt | 77 | 2400 | 0 | 143000 |
| hotel dinner deals | 96 | 210 | 0.82 | 134000000 |
| bed breakfast and evening meal deals | 66 | 260 | 0.68 | 0 |
| bed and breakfast deal | 78 | 50 | 0.79 | 134000000 |
| wedding open days | 68 | 110 | 0.38 | 147000000 |
| wedding hall | 18 | 320 | 0.8 | 45900000 |
| tempest bar | 80 | 30 | 0.07 | 1130000 |
| events in northampton | 75 | 210 | 0.2 | 0 |
| northamptonshire spas | 64 | 20 | 0.59 | 144000 |
| northamptonshire spa hotels | 17 | 30 | 0.76 | 405000 |
| hotels in brampton | 42 | 50 | 0.8 | 995000 |
| hotel deals uk dinner bed breakfast | 48 | 90 | 0.83 | 5490000 |
| b&b in northampton | 50 | 110 | 0.88 | 409000 |
| places to visit near northampton | 44 | 90 | 0.27 | 0 |
| hotel m1 | 98 | 30 | 0.55 | 19700000 |
| wotton house gym | 88 | 50 | 0.14 | 49000 |
| country hotels near nottingham | 99 | 50 | 0.67 | 13400000 |
| northampton open days | 33 | 30 | 0.52 | 1530000 |
| luxury hotel nottingham | 61 | 70 | 0.8 | 959000 |
| northampton places to visit | 40 | 50 | 0.06 | 0 |
| superior bedrooms | 67 | 70 | 0.6 | 29000000 |
| hotel and dinner offers | 61 | 30 | 0.87 | 157000000 |
| hotel silverlink | 65 | 30 | 0.36 | 95000 |
| hotels in milton keynes with swimming pools | 99 | 20 | 0.82 | 43000 |
| bed and breakfast milton keynes area | 75 | 40 | 0.75 | 439000 |
| 2 nights dinner bed and breakfast | 64 | 50 | 0.61 | 110000000 |
| hawkstone hall hotel | 75 | 20 | 0.23 | 122000 |
| hotel and breakfast deals | 61 | 20 | 0.81 | 278000000 |
| northhampton hotels | 25 | 30 | 0.92 | 10500000 |
| hotels near northampton train station | 13 | 40 | 0.78 | 1270000 |
| spa break northamptonshire | 40 | 40 | 0.87 | 62000 |
| how to get to northampton | 54 | 30 | 0.01 | 43400000 |
| eastwood hall gym | 76 | 210 | 0.1 | 3700000 |
| accommodation in northampton | 42 | 90 | 0.93 | 10500000 |
| bed breakfast & evening meal deals | 91 | 30 | 0.67 | 8350000 |
| spa northamptonshire | 76 | 320 | 0.57 | 717000 |
| breakfast northampton | 23 | 140 | 0.2 | 7170000 |
| principal hayley group | 69 | 140 | 0.06 | 445000 |
| northampton airport uk | 59 | 50 | 0.01 | 10200000 |
| places to stay in northampton | 24 | 70 | 0.9 | 1670000 |
| places to go in northampton | 63 | 70 | 0.03 | 0 |
| north hampton england | 94 | 40 | 0 | 2320000 |
| hotel bed and breakfast deals | 64 | 20 | 0.78 | 225000000 |
| wedding reception venues northamptonshire | 24 | 40 | 0.78 | 65000 |
| sparkle weddings | 32 | 30 | 0.06 | 1950000 |
| things to do bicester | 94 | 50 | 0.03 | 0 |
| hotel in northamptonshire | 8 | 30 | 0.81 | 21700000 |
| northampton what to do | 15 | 40 | 0.03 | 0 |
| hotel deals dinner bed and breakfast | 39 | 30 | 0.75 | 108000000 |
| all inclusive wedding packages leeds | 73 | 50 | 0.85 | 26000 |
| spa hotels northamptonshire | 18 | 110 | 0.83 | 409000 |
| party venues in northampton | 21 | 40 | 0.88 | 110000 |
| luxury hotels sheffield | 96 | 90 | 0.64 | 1500000 |
| northampton railway | 75 | 50 | 0.1 | 1080000 |
| northampton bed and breakfast | 40 | 90 | 0.93 | 667000 |
| northampton postcode | 82 | 1000 | 0 | 870000 |
| hotel jobs northampton | 68 | 50 | 0.64 | 1320000 |
| junction 16 m1 | 71 | 170 | 0 | 784000 |
| spa days northamptonshire | 75 | 320 | 0.87 | 123000 |
| party venue northampton | 23 | 50 | 0.76 | 451000 |
| luxury hotels near milton keynes | 27 | 70 | 0.86 | 2180000 |
| breakfast in northampton | 29 | 110 | 0.21 | 9000000 |
| restaurants near northampton | 89 | 70 | 0.44 | 8180000 |
| eating out in northampton | 92 | 40 | 0.42 | 1010000 |
| glasgow wedding fayre | 96 | 40 | 0.02 | 46000 |
| things to do in northamptonshire | 77 | 880 | 0.02 | 0 |
Northampton Hotel Site Audit |
Running a site audit provides a better insite into any structural issues that need to be rectified within the site. Normal issues found with most local sites relate to : Images, Duplicate Pages, Meta Details
13 pages have duplicate content issues
5 pages don’t have a unique meta description
4 pages don’t have a unique title
3 wrong pages found in sitemap.xml
93 images have no ALT text
8 pages have no meta description tag
5 pages have no H1 heading on them
3 pages redirect to another page with 302 status code
3 pages have small amount of content (word count)
2 pages have a low text/HTML ratio
Northampton Local Organic Search
In view of this site audit overview, we are looking at ‘hotels in Northampton’ in local search and how we can position better in organic search.
For hotels and local businesses I always look at Google Local Pages as a quick win. The local Page is appearing for branded search, but not within the local 3 pack. Why Not ?
Local pages provide a massive opportunity for local business to have a branded image in search, if they use Adwords they can utilise location extensions and higher positions within local search.
Clicking through to the local page. It is verified, however it has been ignored. The Page does not contain Logo or Header image ( Branding opportunity lost ).
The crucial part here is the views on the Local Page : 424,975 that is a lot of people who have viewed the page and or images on the page.
Leverage reviews, make it part of you follow up and customer surveys. Local reviews are a ranking factor within local 7 pack listings. The hotel uses an external review company for offsite reviews, however this free and ranking resource has been overlooked.
Local SEO Recommendations
- Take control of the Local Page : Logo & Header.
- Add Information Details about the Hotel – currently empty
- Add updated Images
- Connect to the site: either rel=publisher or a link in footer or on location page.
Start Engaging – capture some of that lost 424,975 views.
Hotels Page Properties
Title seems fine. Do we need to include PH Hotels in the title ?, potential loss of real estate.
Luxury Hotel in Northampton | Sedgebrook Hall | PH Hotels
Description is accurate and reads well, but the main opportunity, Hotel in Northampton has been lost between title and the description.
Hotels Schema Markup
Well done on this, but a little incorrect.
type: http://schema.org/postaladdress property: name: Sedgebrook Hall streetaddress: Chapel Brampton addresslocality:Northampton postalcode: NN6 8BD addresscountry: England, UK telephone: +44 (0) 1604 821 666
They have included the name of the hotel with the postal address, I would markup the name with schema.org/Hotel and remove the name from the schema.org/postaladdress markup.
<div itemscope itemtype=”http://schema.org/Hotel”> <span itemprop=”name”> Hotel Name </span> <link itemprop=”url” href=”http://www. your web address “> <span itemprop=”description”> Succinct Description for Hotel </span> <div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”> <span itemprop=”streetAddress”> Street Address </span> <span itemprop=”addressLocality”> Town </span>, <span itemprop=”addressRegion”> County </span> <span itemprop=”postalCode”> Post Code</span> </div> Phone: <span itemprop=”telephone”> Telephone Number </span> Fax:<span itemprop=”faxNumber”> Fax Number </span>, E-mail: <span itemprop=”email”> Main Email Address </span> </div>
Find: Hotel Schema
On Page Recommendations
Check all sites pages, Titles & Descriptions, as some titles are inconsistent. Some end correctly with | Sedgebrook Hotel and some end in | PH Hotels
Markup the reviews on home page, using an external capture is great, but loosing the equity that they have paid for.
Developer Tools
Leverage tools within Webmaster Tools, thats what they are there for.
Check your sites robots.txt files. You can use fetch & render within webmaster tools to give you a clear indication what Google can retrieve from the sites pages.
Page speed increases your crawl rate, which increases the time search engines spend on your site, rather then trying to find files they need. Leverage all the speed you can.
Local Business Citations
The majority of links pointing to the site are from wedding photographers, well done. Local citations will help the site and its local Northampton visibility and the crucial local page listing. The rest of local citations are from OTA’s that the site uses.
See: Northampton Business Citations
Just how important is Local SEO and optimising for Local search?
43 percent of the overall query volume coming from Google (mobile and PC) carried a local search query.
Connecting Local searches with Local business makes business sense! Talk to Online Ownership about how Local SEO position your business in front of users for the right search queries.