Online marketing has matured. Local SEO has evolved. AI is changing search behaviour. Yet the mistakes I see today are often the same ones I saw ten years ago, just wrapped in new terminology. Most local businesses are not failing because Google is against them. They are failing because the basics are missing, rushed, or […]

If you’ve found a verified Google Business Profile for your business but no longer have access to it, perhaps a previous staff member verified it, or login details have been lost, you’ll need to request ownership of the verified profile to manage it moving forward. Do Not: Attempt to create a new listing. This will […]

A hotels knowledge panel is generated via the hotels Google Business Profile, however unlike a non lodging category profile, there are limited items that a hotel can control directly within the GBP profile. So what can you control directly from profile?   Hotels Business Knowledge Panel     1. Hotel Image Images can be controlled […]

Google can’t or won’t help your Google Business Profile from a malicious competitor activity. This malicious activity against a Google Business Profile is usually only seen in super competitive niche markets where millions of pounds are at play. Although legitimate, these markets also have an organised crime undercurrent. Think it won’t happen to you in […]

Do you use a Google product every day in your work or personal life? Whether it is Gmail, Google Drive, Google Photos, YouTube, Android, or something more specialised like Google Analytics or Google Ads, if you enjoy learning about the tools you use and helping others understand them, there is an opportunity you should be […]

After 20 years of working in local SEO, I’m still seeing businesses get the most basic part of their online presence wrong – their Google Business Profile account setup. It’s not their fault, but it’s time we put on the due diligence hat and stop the endless mess of lost access, hijacked profiles, dodgy agency […]

Transferring ownership of a Google Business Profile used to involve adding a manager, waiting 24 hours, then switching them to owner. That process has changed. With the updated interface, you can now add multiple owners or transfer primary ownership straight away—no waiting period required to assign ownership roles. However, there is still a seven-day hold […]

Calling all sixth form and college career advisors. If you’re looking for something a bit different for your tech students, I may have just the thing to add a spark to their future career path — and it’s something most people have never even heard of.   Google’s Product Expert Programme Let’s get one thing […]

Google Business Profiles has long operated under a different set of rules for verified businesses and their customers. If you are a business owner trying to maintain your brand online. You’ll already be familiar with the ever-tightening restrictions on what you can and can’t post via your profile. But here’s the problem – those same […]

There are a number of reasons why a duplicate Google Business Profile appears, most often as a result of a well meaning employee creating a business page or when the business moved and the original business listing not being moved with a new one being created for the new location. No matter how they were […]