Do More Online is a UK Government initiative, both Online and Offline business in the UK, and fair-play to them. The thing that lets them down is the “general” information that they provide to businesses.
As a local business SEO consultant, my immediate interest was how do they advise businesses about Google Business Pages ? The answer is, they Don’t.
Google Business Pages
Google Business Pages should be the first step that any online and offline business takes in increasing their local business presence online.
Detailed Steps : Create a Google Business Page
From the moment you have requested you Postcard Verification DO NOT make any changes to your business page. If you do, it will invalidate the verification and you will need to re verify.
Once you receive your business page verification PIN number, enter the PIN number and begin to Beautify your business page.
Read About >> Managing your Photos
Now that you have created and verified your Northampton business page, the following steps will help you to increase your online visibility.
Northampton Business Citations
A Local citation is a reference to your business from another online source. This citation in ideal cases include Business Name, Address and Phone Number ( NAP ). These can be linked via your business name or just referenced without an actual link to your site.
To benefit your local SEO strategy, you should always keep your NAP information consistent across all your own properties, including your Google+ Local Page. If you build a citation, you must provide your exact NAP details. The more consistent the information is across the web, the better the citation flow.
Read More >> Northampton Citation List
Build your Business Reviews
Asking customers and clients for reviews and online testimonials can help to boost your sites local authority, credibility and reputation of your business.
The 7 pack is when you see 7 Google Map listings for a search in the search results page. Asking customers to review you online when they stop in to your store, or add it to your follow up email.
Read About >> Direct Link to Reviews and How to Ask for them
Local Business Markup
Markup your business details, for a local business this starts with your business details : schema.org/LocalBusiness. As a local business I would recommend adding your business details to the footer of your site, this allows a customer to see your details instantly, it also promotes your locality across all your sites pages.
<div class=" itemscope itemtype="http://schema.org/LocalBusiness "> <span class="address-title" itemprop="name"> .... Business Name ..... </span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">...Street Address ...</span> <span itemprop="addressLocality">Northampton</span> <span itemprop="addressRegion">Northamptonshire</span> <span itemprop="postalCode">NN1 ......</span> </div> <div class="phone-number"> Phone: <span itemprop="telephone"> ........ </span> </div> </div>
Build your Northampton Search Authority
In Local Search, small businesses still have the chance to stand toe to toe with the big boys and create a successful business presence online. There are a few things that a local business can do, to have a substantial impact on your business website visibility in local search results
Read About >> Build your local search authority
Contact Us about our Northampton SEO