Local SEO: How to Dominate the Search Results


Typically when I meet a client and I ask them what would you like to achieve from a Local SEO campaign their answer includes, “I want to rank Position 1 or Page 1”.

Why settle for ranking in position 1 and only attracting 30 – 35% of potential traffic, when you can completely dominate the search results and annihilate your competition.

Local SEO incorporates a mixture of immediate and long term strategies, each providing a benefit during the campaign at different stages, culminating in dominating the above the fold search results

 

Local SEO - How to Dominate in Search Results

 

How to Dominate the Search Results

 

1. Paid Search & Adwords

You don’t have to have the largest budget or the highest bid.

Local SEO - Adwords for immediate results

 

  • Properly structured landing page
  • Local extensions
  • Call extensions
  • Sitelinks
  • Specific keywords.

 

Immediate Impact

 

2. Local Pack

Not all search terms will trigger a local pack, but when they do, you want to make sure your are appearing in the 3 pack.

Local SEO - Dominate the Local Pack

 

  • Build your local citations
  • Build local links to site
  • Ask for reviews
  • Structured data markup.

 

Depending on competition local pack position could take 6 – 12 months. This also works in conjunction with organic position.

 

3. Organic Position

Ranking a site in position 1 organically is undoubtedly the longest part of any campaign and involves a lot of hard work.

Local SEO - Position 1 Organically

 

1 City, County in Landing Page Title
2 Quality & Authority of Inbound Links to Domain
3 Quality & Authority of Inbound Links to Page
4 Physical Address in City of Search
5 Quality & Authority of Structured Citations
6 Product & Service Keyword in Website URL
7 Click-Through Rate from Search Results
8 City, County in Landing Page H1/H2 Tags
9 Consistency of Structured Citations
10 City, County in Most/All Website Title Tags
11 Diversity of Inbound Links to Domain
12 NAP Matching My Business Page
12 Geographic Keyword in Website URL
14 Quantity of Inbound Links to Domain
15 Location Keywords in Anchor Text of  Links
16 Diversity of Inbound Links to Landing Page
17 Proximity of Address to the Point of Search
18 Quality & Authority of Unstructured Citations
19 Proper Category Associations
20 Quantity of Structured Citations

 

Long Term, read more on Top 20 Search Ranking Factors

 

4. Image Results

Not every search term provides related images, but when they do, you want to have your images appearing.

Local SEO - Related Image Results

 

Make sure your images have related search term titles and related image url. If your platform allows you to add Alt image attributes, use it.

 

Immediate Impact

 

Take the time to understand what opportunities are available for each search term and how to leverage these to dominate the entire search results.

 

Talk To Us About Your Local SEO Opportunities

 

One Response to Local SEO: How to Dominate the Search Results

  1. Pingback: Local SEO: How to Dominate the Search Results -...