Local SEO benefits from the new streamlined Google+ Local integration within Google+ Business Pages (I use streamlined loosely).
“streamlined Google+ Local”
Pre this latest update connecting your Google Place (Google maps) was a very hit and miss affair. Previously you would find your listing, click “manage this site” this would open a seperate page in Google Places where you would fill in the details of your business and go through the verification process – in 2 seperate areas.
The new streamlined version of Google+ local works like this (You have to be logged into your Google+ Page).
Once you click on the “manage this page” it automatically migrates to your Google+ Page where you have to go throught the verification process, but it is from 1 place now, your Google+ Page.
Problems migrating Google+ Local
I have managed to connect dozens of Local listings to the Google+ page without too much fuss. However there is a problem trying to connect an already verified page. This makes sense obviously, but there needs to be an easier way.
Options in dealing with a Verified listing :
- If you have the login then add your new email to the manager section, then connect. However I have had a problem with this process also.
- If you have the login then delete the account, then login to Google+ page and create a new Google+ Local listing from scratch.
- If you have lost the login. Create a new listing, this is not ideal because you will have 2 running. You can send a report that this is an old or unused listing – it will take a long time for Google to remove the old one.
Benefits to your Local SEO efforts
The benefits when you combine the whole package :
- Google+ Business page
- Claim Google+ Local listing
Is a beautiful listing combining your address and map in the organic listing. It adds the map , reviews, address and telephone number in the Knowledge Infopanel and also adds your Recent posts from your Google+ Business page.
Now that is Business Branding that money just cant Buy !
If you need help see our Google+ for Business