Google in-depth Articles: How to be Included


Google announced on August 6th that they have launched “in-depth” articles in the search results. This is only at the moment being shown on Google.com.

Users often turn to Google to answer a quick question, but research suggests that up to 10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.

These results are ranked algorithmically based on many signals that look for high-quality, in-depth content.

See Google’s Announcement

Google in-depth Articles

Currently the in-depth articles are appearing at the bottom of the page. The placement could increase up the page after the testing phase is complete. A Google spokesman did say they would appear “centre page”.

 

in-depth articles

 

“Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”

At the moment the only sites appearing for in-depth articles are Authority sites.

 

How do I get included In: In-depth Articles?

As mentioned above Google only includes authority sites in the in-depth articles appearing, however i personally see this as a great opportunity for “regular” sites to appear within these in-depth articles. only time will tell if they do follow through with this.

Google provides a set of steps you can take to be included within the in-depth articles:

  • use schema.org “article” markup,
  • provide authorship markup,
  • rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
  • provide information about your organization’s logo,
  • and of course, create compelling in-depth content.

I thought i would also mention that none of the sites appearing within the in-depth articles actually incorporate any of these markups, but as we always say about Google : Do as we say, not as we do !

Step by Step to be included in: In-depth Articles

I am going to run through how you as a local, SME business can implement these steps, so that you can be considered for in-depth articles.

 Schema.org “article” markup

This is the most complicated section and would take a developer to install on site, However, i will show you how to do this without the need of a developer, after i show the schema.org

 

schema markup articles

 

See:  Schema.org for Articles

Article Markup without Schema.org

If you are using wordpress you can install Schema Creator by Raven this is a handy plugin that allows you to add schema markup to the page before you publish.

Schema creator

 

If this seems a little daunting then the next option is Google Data Highlighter in Google’s Webmaster Tools connected to the site.

Google Data Highlighter

Log into your Google Webmaster Tools and in the Structured Data Section, select Data Highlighter. When prompted with a url, add in an article url that has been indexed then proceed to work through the markup.

 

article data

 

The highlighter does what it says on the tin. Select the section on the left, starting with title, when you stop a little drop down appears and you select the attribute.

Problems may occur, or rather Google may not be able to find the author unless you add your name in the same place all the time. The rest should not be a problem.

Google then provides you with a page set (to get an idea of the layout) work your way through these, remove ones that are not articles.

 

article markup in data highlighter

 

The rest of the list required have all been covered before :

  • Authorship
  • Pagination – not very many paginated articles out there. If you are using WP then Yoast will take care of this, if not you will need a developer to make use of rel=prev, rel-next

 

In-Depth Articles

So there you have it.

My take on this. If Google provides us with an opportunity to appear within a subset, then lets all take this opportunity. At the moment only authority sites are appearing, but Google does say they want to include greater information ( pinch of salt ). But i feel that a specialist, niche site does have a really good opportunity to appear in the in-depth article subset.

This is only appearing Google.com, so i will update as and when we see a Google.co.uk rollout.

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