Knowledge Graph & Knowledge Panel Both Appearing in Search Results

Today I noticed that one of my clients had both the Knowledge Graph and Knowledge Panel appearing for the business in search results. Typically these are not separate entities but combined within the businesses knowledge panel. The site does not have Organization structured data on site but LocalBusiness structured data which includes SameAs fields for […]

Consumer Behaviours 2017, how Consumers Searched and Evolved their Searches Online

Consumers’ search behaviours are evolving rapidly and today’s users expect to get the information they’re looking for with minimal effort. They believe that Google should be able to infer what they want and that they shouldn’t have to waste their time with drawn-out, explanatory search queries. Not only do they expect more from Google, they […]

Using Google Posts for Local Business Effectively

Google Posts launched in July 2017 for local businesses to use within the Google My Business platform (your Google business listing).Google Posts allows you to publish events, products and services directly and instantly in Search (your Businesses Knowledge Panel) and Maps (within Maps Local Finder). There are a few quirks to Google Posts, like the […]