We happened to be discussing NegSEO, then moving onto SEO clients, when Pedro Dias came out with this (my) all time Best SEO, Ranking on Google Quote for 2014.
“Showing up in Google is a Consequence of the Success of your Product”
The Context of this Statement.
Pedro was saying that when speaking to new clients, they tend to come with the idea:
“I want SEO because I want to show up first position in Google”
He then asks, whats your Goal?
The inevitable answer back is,
“My goal is to show up first in Google”
NO, your Goal is to Sell More! …. and then, “Showing up in Google is a Consequence of the Success of your Product” and how well you put that marketing strategy into place.
You cant just say, I am going to build a website, add some products and cook up some SEO recipes that I found somewhere online. Then make my success ontop of my rankings.
NO, your products success has to come before that!
A Great Hangout, if you have the time, some great minds talking about NegSEO and how SEO should be evolving as an industry. ( Around 1hr:34 )