Any online business with a physical address that gets customers from a local area, should incorporate local SEO into its search marketing strategy. Local SEO, optimises the online visibility of a website across search engines for specific local search queries.
National SEO, optimises the online visibility of a website that wants to compete on a National and Global level.
Search Engine Optimisation (SEO) is intended to make your website easy for Search Engines to find, understand and position your…
Google AdWords is a form of pay-per-click (PPC) advertising. This means that the advertiser will typically pay a certain amount every time someone clicks on their ad and is redirected to their website. To advertise in search results, businesses create a short text ad that will appear whenever a user runs a query that is related to their business. Advertisers also have the option of displaying their text or multimedia (image or video) ads on publishers within Google’s ad distribution network. In the latter case, the ads will instead appear on related websites and not just on Google search results
According to Google, nearly 97 percent of all searchers admit that they find local businesses on the Internet with a local search query.
A businesses first step when establishing an online presence and improving your SEO should be creating a Google Local Business Page.